Ad Operations process automation
Moving orders through a modern advertising operations team has several key inefficiencies:
- Errors introduced during order entry
- Cumbersome connections to billing systems
- Separate inventory management solutions
- Difficulty assessing operational performance
- Little or no connection to campaign performance reports
The TapOrders and TapWorkflow products centralize and streamline your Ad Operations processes, both reducing your production costs and bringing transparency to your performance.
How does it work?
When you acquire or add properties with a completely different product set, we can control the product list, which is available to the users, right from the TapClicks platform.
If you navigate to Orders Details and select Line Items, you'll find that List of Products will be controlled by the assigned Business Units. It means that if you add a new property with a different set of products, you'll be able to configure it easily in TapClicks. Add that property as a Business Unit and you're done!
White Label Capabilities
When you log in to the TapClicks platform, you'll notice a logo at the top left corner of the screen. That logo is set as a corporate logo but we can white label it at the individual Business Unit level. What that means is the same property can have completely different branding experiences in different geographical locations. The same property will have one logo for Indiana and other for Florida. You can also change the look and feel of the platform for individual Business Unit. This allows you to have a lot of flexibility. Local advertisers will have more familiar feeling with a localized approach.
We can also white label the URL which you use to access the platform. If you have an individual URL for the Dashboard, we can use that URL to drive your TC experience.
Common Client and User Management
In the real business world today, you might be using multiple platforms for different use cases. In such cases, you have to create and remember the pile of different login credentials. Since TC is a unified consolidated platform, only one log in will give you access to all features.
Since we have a Combined User Management, you can log in as a separate user from your company. This is very helpful when you are troubleshooting for your client or helping your colleague. When you log in as your client or colleague, you can exactly identify what the trouble is. This helps on client calls when you can quickly identify the issue without asking too many questions!