Can I add a margin or markup to The Trade Desk?
TapClicks does not have the ability to set a margin or a markup on our side because The Trade Desk sends us data that already has the margin or markup applied to it. The margin and markup is defined via a Rate Card at the Advertiser level, and can be requested through the Account team at The Trade Desk.
What Trade Desk metrics have margins applied?
The following Trade Desk metrics have margin/markup applied:
- Advertiser Cost
- Advertiser eCPC
- Advertiser eCPM