Google Ads Terms of Service
Google Ads API Terms of Service
In this document, there is a line with a link via the word "Policies" to further information:
3. Policies. (a) Use of the AdWords API is subject to applicable Google policies available at ("Policies")
Google Ads API Policies reference
You may not scrape Google search result pages or any other Google property, and you may not indirectly obtain scraped Google data from any third party. If you intend to publish a report that includes search data obtained from legitimate non-Google sources, your report must disclose the source of the data and your specific data collection methodologies.
We reached out to Google for suggested "legitimate sources", with no luck.
When TapClicks pulls in keyword data from Google Ads what parameters are used?
When we call to get the data from Google Adwords the reports for keywords will contain all keywords except where impressions equal 0. So if you are looking to see all your keywords you may not see them all if you have some that have zero impressions.
How to Split Google Ads Search and Display
By default, all of your Google Ads data appears as a single service. However, if you need to split your Data Sources, you can do so in the Data Source settings.
Once you enable this setting, you will see these Data Sources listed in the left navigation:
- Google Ads: contains Search, Display, and Video
- Google Ads Search
- Google Ads Display
- Google Ads Video (by request only via the Master Request Form)
You can choose to hide the Google Ads combined service by clicking the box in Data Profiles.
The split data is available in these TapClicks Tools:
- Margin / Markup
- Renaming of Data Sources
Why split search and display?
Google Ads send all of your data to TapClicks over the API in a single bucket, but that’s not necessarily how you report on your Ads Campaigns.
We’ve split these metrics for a couple of reasons:
- Our users requested it
- Separating Display into its own bucket just makes sense, because it means that you can more accurately group your Display campaigns and your SEM/PPC campaigns into separate custom channels.
- Some companies charge different margins for Display vs. Video vs. Search campaigns. Separating your Ads campaigns means your reporting can reflect those different margin settings.
Pro Tip: some metrics only exist in a single service. For example, you’ll only find the Display Keywords Report in the Display service, not in the Search service.
Splitting out videos in Google Ads
Currently, there are two buckets in TapAnaltyics for Google Ads - Search & Display. You can split out videos as well, but it requires action by your customer account manager to enable this feature.
To request this feature to be enabled, please connect with your account manager or firstname.lastname@example.org.
How are my Networks split up in TapAnalytics once the Video Tile is enabled?
- Google Adwords AdNetworkType1 “SEARCH”
- Appears in TapAnalytics “Google Adwords Search” tile
- Google Adwords AdNetworkType1 “CONTENT”
- Appears in TapAnalytics “Google Adwords Display” tile
- Google Adwords AdNetworkType1 “YOUTUBE_SEARCH”
- Appears in TapAnalytics “Google Adwords Video” tile
- Google Adwords AdNetworkType1 “YOUTUBE_WATCH”
- Appears in TapAnalytics “Google Adwords Video” tile
- Google Adwords AdNetworkType1 “UNKNOWN”
- Does not allocate into any tile in TapAnaltyics
What do TapAnalytics users need to do once enabled?
- When on, the new tile will appear for all data profiles that have the split checkbox enabled
- “[_] Split Google Adwords Search Network from Google Adwords Display Network and Google Adwords Video ?”
- Go to “Administration”, “Preferences” and rename the Google Adwords Video service if you need to
- Go through Data Profiles and make sure that the new service is configured as you would like
- Includes hiding/showing of fields
- Setting Dashboard & Top Metrics
- Including/excluding sections from report generation
- Go through Calculations and recreate any calculations that needed for the new Google Adwords Video data set
- Go through Margin / Markup Rules and add any Google Adwords Video rules you need.
- Go through Channels and add the new Google Adwords Video data set to any necessary channels.
- Go through Widgets and create new widgets for the Google Adwords Video data set
- Double Check if your Report Scheduler are set up as expected
- Those are generated based on Data Profiles and Elite Dashboards as mentioned above, so there should be few changes needed here
- Create any new Report Scheduler if you need
Why won't Geodata load?
If you don't see Geodata for an Ads Campaign when there is supposed be, please check the campaign type of the given campaign.
If the campaign has an Advertising Sub Channel of Universal App Campaign and an Advertising Channel of Multi-Channel this means that this campaign is a Universal App Campaign which is not currently supported in Ads API for Geodata.
Why don't I see the symbols around my Keywords in Google AdWords?
The reason you do not see the symbols, like the brackets and quotations, is that the Google Ads API does not actually return these values. However, if you are looking forward to seeing the variations between the keywords we can help you accomplish this. TapClicks pulls the Match Type field that allows you to report against the different types even though we do not pull through the symbols. Below are the match types and the symbols they correlate to.
Why don't Impression Share metrics from Google Ads match TapClicks?
This has to do with the fact that the Impression Share (IS) values are stored on a daily level - here's a random example:
· Jul 1 = 60%
· Jul 2 = 40%
· Jul 3 = 45%
· Jul 4 = 66%
· Jul 5 = 62%
These elements are stored on a day by day basis and we don't have the base values from the API that are used to actually calculate these values on a daily basis. As such, we store the percentage values in the database on a day by day level.
When you look at the date range of Jul 1 through Jul 5 in the Tap UI, since we can't recalculate the values off of any base values (we don't have access to that, as mentioned above), we take the average of the values for the range.
· (60%+40%+45%+66%+62%)/5 = 54.6%
In order to match Google's IS values, we would need to make calls for every permutation of date range selections. For example, when you look at good for the totally not real example above, for the range of Jul 1 - Jul 5, Google might show 63.3%. We would need to make a call to the API to get the data for that date range and any other possible date range you might request.
Types of Google Ads conversion fields
- Total Conversions
- All Conv
- Converted clicks
- View-Through conversions
The Conversions column reports total conversions, across those conversion actions you've chosen to include.
What it means: See how many times your ads led customers to an action you've defined as valuable, such as sales or leads.
Tip: How you've chosen to count your conversions (“every” or “one”) affects the number shown in this column. If you’ve unchecked "Include in 'Conversions'" for a conversion action, its data won’t be reported here. Finally, your "Include cross-device conversions" setting also affects this number.
All conversions are the total number of conversions that AdWords measures across all conversion actions.
What it includes: All conversions includes what's in your “Conversions” column plus additional data, such as cross-device conversions, and any conversions with Include in "Conversions" unchecked.
Converted clicks is the number of clicks that convert within your chosen conversion window (typically 30 days).
What it means: This is how many clicks resulted in one or more conversion actions. (The conversions will be counted separately in the "Conversions" column.)
Why use it: This number can help you approximate how many unique customers you're acquiring.
Example: A customer clicks on your ad and makes two purchases. So you’ll see two conversions in the “Conversions” column, but only one converted click in this column.
View-through conversions happen when someone converts after an impression (without any interaction) of your Video or Display ad.
What it means: Some people might see, but not interact with your ad. (For example, they see a video ad, but not enough to count as a view.) If these people later convert (such as by making a purchase or signing up for a newsletter), these conversions are counted as view-through conversions.
Good to know: View-through conversions automatically exclude conversions from people who've also interacted with your other ads.
For more details, please refer to Google Ads.
Impression fields in Google Ads
This is a daily calculation in TapAnalytics based on the percent Impression Share field from the data source (Bing or Google Ads). This is an integer value that estimates the possible number of impressions that could have been served on a given day. When you look at multiple days, this value is summed over each day in the range. If the Impression Share value from the source system is 0 for the date in question, then Possible Impressions = Actual Impressions
Adjusted Impression Share
This is a calculation in TapAnalytics based on the sum of served Impressions for each day in the date range selected divided by the sum of the Possible Impressions value above for each day in the selected date range.