Before you begin: This guide shows you how to conduct research on SEO competitors. Research includes SEO traffic, organic keywords, and organic competitors.
How to Search for the SEO Competitor
1] Log in to TapClicks and, on the Raven menu, click SEO Research.
2] The SEO Research page appears. Enter the competitor's URL into the search box.
3] From the dropdown menu, select your country.
4] Click Search.
5] The SEO Summary page appears, displaying the URL in the upper left corner.
How to View SEO Competitors' Previous Month's Stats
Viewing SEO competitors' previous months' stats means viewing data for the prior month in a table and data for the prior 12 months in a graph.
6] Hover over the SEO Traffic Value graph to view the value of the SEO traffic (in dollars) for a particular month.
7] Click on # of first page organic Keywords in Google across the top of the section. The chart displays number of first page keywords in Google for the last 12 months, broken out into the first three positions and the next seven positions.
8] Hover over the graph to view those values for a particular month.
9] Click on # of first page organic Keywords in Bing/Yahoo! across the top of the section. The chart displays number of first page keywords in Bing/Yahoo! for the last 12 months, broken out into the first three positions and the next seven positions.
10] Hover over the graph to view those values for a particular month.
How to View SEO Competitors' Top Organic Keywords
Viewing SEO competitor's top organic keywords means seeing the number and keywords the competitor ranks for including the number of first page keywords, average position and position trend.
11] Scroll down to the Top Organic Keywords in Google section. This list displays the competitor's top organic keywords for specific pages (indicated in the left column) in Google.
12] The number under 1st Page Keywords equals the number of organic keywords on the first page for Google.
13] Hover over the line graphs under Pos Trend and Trend to view specific values for a particular month.
14] To view more organic keywords, click the View More button at the bottom of the Organic Keyword list.
15] To export the list of organic keywords, from the Organic Keywords tab, click Export. The data will export in .XLSX format.
16] To view organic keywords for advertisers on other networks, click Bing/Yahoo!.
17] Scroll down to the Top Organic Keywords in Google (Ungrouped) section. This list displays the competitor's top organic keywords on Google irrespective of which site they support.
18] Hover over the line graphs under Trend to get specific values for a particular month.
19] To view more organic keywords from this competitor, click the View More button at the bottom of the list.
How to View Top Organic Competitors
Viewing top organic competitors means seeing the competitors with the most keywords in common to the competitor you are researching.
20] Scroll down to the Top Organic Competitors in Google section. This list displays the top competitors for the competitor you're researching, sorted by the number of overlapping organic keywords.
21] Click on any link in the Website column to navigate to the SEO Research page for that website.
22] Hover over the graph to the right to view the SEO Traffic Value for that competitor.
23] To view more organic competitors in Google, click the View More button at the bottom of the section.
24] To export the list of competitors, from the Competitors tab, click Export. The data will export in .XLSX format.