Before you begin: This guide shows you how to compare PPC data for up to three competitors. If you don't already know the competitors you want to compare, you'll start with a keyword/phrase to identify them.
How to Enter the Keyword or URL
To conduct PPC competitor research, you start by entering a keyword or URL into a search box.
1] Login to TapClicks, and on the Raven menu, click PPC Research.
2] The PPC Research page appears. If you know the competitors you want to compare, skip to Step 7. Otherwise, enter a keyword or phrase into the search box for comparison.
3] From the dropdown menu, select your country.
4] Click Search.
5] The PPC summary page appears, displaying the keyword in the upper left corner. Use this page to identify and note the competitors you want to compare.
6] In the Top PPC Competitors in list at the top of the page, click the name of a competitor you want to use in your comparison. You'll be taken to that competitor's page. Skip to step 12.
7] Enter the competitor's URL into the search box.
8] From the dropdown menu, select your country.
9] Click Search.
10] The competitor's page appears, displaying their name in the upper left corner.
How to Research Multiple PPC Competitors
To research PPC competitors, you'll specify two or three competitors to compare PPC data on.
11] On the competitor's page, click Compare to Competitor from the available headers.
12] You will see the Compare page with the first competitor filled in.
13] In the Competitor 2 textbox, enter the URL of the second competitor.
14] Optionally enter the URL of the third competitor in the Competitor 3 textbox.
15] Click the search icon to the far right. The comparison results appear.
How to View Competitive Results
Viewing competitive results means being able to compare all the competitors, side by side, on metrics like budget, clicks, ad position and number of keywords.
16] Hover over the Average PPC Budget graph to view the average amount spent by each competitor during a specific month.
17] In the left column, click Average Potential Clicks to view a graph of the average potential clicks for each competitor over the last 12 months.
18] Hover over the graph to view the exact numbers for a specific month.
19] In the left column, click Average Position to view a graph of the average position for each competitor's ads over the last 12 months. Hover over the graph to view the numbers for a particular month.
20] In the left column, click # of Google Keywords to view a graph of the number of keywords each competitor targeted over the last 12 months. Hover over the graph to view the numbers for a particular month.
21] Scroll down the page to view a graph of the number of overlapping keywords among the competitors. Hover over the graph to view the total number of keywords for each competitor.
22] To view the keywords exclusive to each competitor, click on the competitor in the right column. The results appear in the table below it.
23] To view the overlapping keywords between competitors, click on the desired overlap in the right column. The results appear in the table below it.
24] To export a list of all the keywords for all the competitors, click Export below the Overlap Keyword graph.
25] Scroll down to view each competitor's top ad copy, sorted by Ad Effectiveness Index (AEI). The higher the AEI, the more likely the ad is profitable. AEI is based on how long the advertiser has used the ad and when it was last seen.
26] Scroll down to view each competitor's top landing pages. Click a landing page to view it in full.