Before you begin: This guide shows you how to compare PPC data for up to three competitors. If you don't already know the competitors you want to compare, you'll start with a keyword/phrase to identify them.
How to Enter the Keyword or URL
To conduct PPC competitor research, you start by entering a keyword or URL into a search box.
1] Login to TapClicks and on the left side menu click Raven.
2] Click PPC Research.
3] The PPC Research page appears. If you know the competitors you want to compare, go to step 8. If you don't know the competitors you want to compare, enter the keyword/phrase into the search box you want to compare them on.
4] From the dropdown menu, select your country.
5] Click Search.
6] The PPC summary page appears. You can see the keyword in the upper left corner. On this page, make a note of all the competitors you want to compare.
7] In the Top PPC Competitors in list at the top, click on a competitor you want to use in your comparison. You'll be taken to that competitor's page. Go to step 12.
8] Enter the competitor's URL into the search box.
9] From the dropdown menu, select your country.
10] Click Search.
11] The competitor page appears. You can see their name in the up left.
How to Research Multiple PPC Competitors
To research PPC competitors, you'll specify two or three competitors to compare PPC data on.
12] On the competitor's page, on the far right of the top menu, click Compare to Competitor.
13] You'll see the Compare page with the first competitor filled in.
14] In the Competitor 2 textbox, enter the URL of the second competitor.
15] Optionally enter the URL of the third competitor in the Competitor 3 textbox.
16] Click the search icon to the far right. The comparison results appear.
How to View Competitive Results
Viewing competitive results means being able to compare all the competitors, side by side, on metrics like budget, clicks, ad position and number of keywords.
17] Hover your mouse over the Average PPC Budget graph to see the average amount spent by each competitor for a particular month.
18] In the left column, click Average Potential Clicks to see a graph of the average potential clicks for each competitor for the last 12 months.
19] Hover your mouse over the graph to see the numbers for a particular month.
20] In the left column, click Average Position to see a graph of the average position for each competitor's ads for the last 12 months. Hover your mouse over the graph to see the numbers for a particular month.
21] In the left column, click # of Google Keywords to see a graph of the number of keywords each competitor was targeting for the last 12 months. Hover your mouse over the graph to see the numbers for a particular month.
22] Scroll down the page to view a graph of the number of overlapping keywords among the competitors. Hover your mouse over the graph to see the total number of keywords for each competitor.
23] To view the keywords exclusive to each competitor, click on the competitor in the right column. The results appear in the table below it.
24] To view the overlapping keywords between competitors, click on the desired overlap in the right column. The results appear in the table below it.
25] To export a list of all the keywords for all the competitors, click Export below the Overlap Keyword graph.
26] Scroll down to see each competitor's top ad copy, sorted by AEI. AEI is ads effectiveness index. The greater the AEI, the greater chance the ad is profitable for the advertiser. It's based on how long the advertiser has been using the ad and when was the last time they used it.
27] Scroll down to see each competitor's top landing pages. Click on a landing page to view the entire page.