Before you begin: This guide shows you how to conduct competitive research on a single PPC keyword or phrase.
How to Enter the Keyword or Phrase
To conduct keyword research, you start by entering a keyword or phrase into a search box.
1] Login to TapClicks and on the left side menu click Raven.
2] Click PPC Research.
3] The PPC Research page appears. Enter the keyword/phrase into the search box.
4] From the dropdown menu, select your country.
5] Click Search.
6] The summary page appears. You can see the keyword in the upper left corner.
How to Interpret Top PPC Competitors Data
Interpreting top PPC competitors data means identifying those entities that are doing paid advertising for that keyword. It includes days seen, approximate monthly budget and keyword count.
7] The list of top PPC competitors, broken out by search engine, appears ranked according to...
8] Top PPC Competitors by... can also be seen in the graph to the right. Hover your mouse over the graph to see the approximate monthly budget for that competitor.
9] Click on any advertiser in the Advertiser list to be taken to that advertiser's page.
10] To view this same data for other advertiser networks, click Bing/Yahoo! at the top of the list.
11] Click the View More button below the graph to see more advertisers.
12] To export the list of advertisers, on the PPC Competitors tab, click the Export button. The data gets exported in .XLSX format.
How to Interpret Top Ads in Google Data
Interpreting top top ads in Google means being able to dissect the title and body copy of the ad. Other ad information includes other keywords, average rank, days seen, first seen and last seen.
13] On the PPC Summary page, scroll down to the Top Ads in Google section.
14] For any ad, click on the Destination URL to be taken to the landing page for that ad.
15] For any ad, click on the number in the Other Keywords column to see the other keywords used for that ad.
16] To see more Google ads, click the View More button at the bottom of the list of ads.
17] To export the list of ads, on the Ads tab, click the Export button. The data gets exported in .XLSX format.
How to Interpret Related Keywords Data
Interpreting related keywords means identifying those keywords most closely related to the keyword in question. It includes relevancy score, search volume and cost-per-click estimates.
18] On the PPC Summary page, scroll down to the Related Keywords section. The list of related keywords appears ranked according to relevancy score. Relevancy score...
19] Click on any keyword to be taken to that keyword's page.
20] Click the View More button below the table to see more keywords.
21] To export the list of keywords, on the Related Keywords tab, click the Export button. The data gets exported in .XLSX format..