This document contains frequently asked questions that arise when using The Trade Desk data source. You can quickly navigate to a particular FAQ by using the table of contents below.
How does TapClicks connect to The Trade Desk?
TapClicks connects to the My Reports product from The Trade Desk
Which My Reports templates does TapClicks use to generate reports?
TapClicks uses the templates below to process data:
- Site/App Report HD
- Site/App List Report HD
- Geo Report HD
- Data Element Report HD
- Conversion Report HD
- Browser Report HD
- Adgroup Performance Report HD
Can I add a margin or markup to The Trade Desk?
TapClicks does not have the ability to set a margin or a markup on our side because The Trade Desk sends us data that already has the margin or markup applied to it. The margin and markup is defined via a Rate Card at the Advertiser level, and can be requested through the Account team at The Trade Desk.
What Trade Desk metrics have margins applied?
The following Trade Desk metrics have margin/markup applied:
- Advertiser Cost
- Advertiser eCPC
- Advertiser eCPM
What data can I assign to my Tap Client from this data source?
Level 1 - Advertiser
Level 2 - Campaign