This document contains frequently asked questions that arise when using the Microsoft Advertising data source. You can quickly navigate to a particular FAQ by using the table of contents below.
How can I get Support for Microsoft Ads (Bing)?
You can get 24x7 support from Microsoft by contacting the chat here: https://about.ads.microsoft.com/en-us/microsoft-advertising-support.
I'm seeing an error in my Microsoft Ads Assigning List that says something about an access token?
Microsoft Ads (Bing) uses oAuth tokens that sometimes expire. To update the connection, you simply need to go to "Manage Data Sources", click "Bing Ads" and then the green "Add Account" button. This will link you into Bing and authenticate your account.
- Be sure to be logged in as the account that was previously authenticated and the connection will be restored.
- To find out which account is connected, you can go to "Manager Data Sources" and on the Bing icon click on the green plug icon.
- None of your assigning has been lost, they will not need to be remapped, and no historical data loaded to date will be lost.
How are my impression share metrics in Microsoft Ads calculated?
What you see in Microsoft Ads might differ slightly from what you see in TapClicks due to how that data is processed and stored. TapClicks applies a weighted average against impressions for each day in the date range selected. This will give more weight to the IS values where more impressions were served and cancel out any 0 values that might bring down a true average.