This document contains frequently asked questions that arise when using the Microsoft Advertising data source. You can quickly navigate to a particular FAQ by using the table of contents below.
How can I get Support for Microsoft Ads (Bing)?
How are Impression Share metrics in Bing calculated?
What is the Error Message: Bing Assigning List Access Token?
I'm seeing an error in my Microsoft Ads Assigning List that says something about an access token?
How are my impression share metrics in Microsoft Ads calculated?
What fields (metrics) are available?
What data can I assign to my Tap Client from this data source?
How can I get Support for Microsoft Ads (Bing)?
You can get 24x7 support from Microsoft by contacting the chat here: https://about.ads.microsoft.com/en-us/microsoft-advertising-support.
How are Impression Share metrics in Bing calculated?
TapAnalytics exposes six Impression Type metrics from Bing in the platform. What you see in Bing might differ slightly from what you see in TapAnalytics. The reason for this is because of how that data is processed and stored.
Since we don't have access to the raw data and formula to create the actual IS value for any date range, we store this data on a daily level from the Bing API. This means that when you choose to look at a date range in the TapAnalytics platform, we need to handle that data display in some way.
As such, TapAnalytics applies a weighted average against Impressions for each day in the date range selected. This will give more weight to the IS values where more impressions were served and cancel out any 0 vales that might bring down a true average.
What is the Error Message: Bing Assigning List Access Token?
Bing Ads uses oAuth tokens that sometimes expire. To update the connection, you simply need to go to Manage Data Sources, click Bing Ads and then the green Add Account. This will link you into Bing and authenticate your account.
- Be sure to be logged in as the account that was previously authenticated and the connection will be restored.
- To find out which account is connected, you can go to "Manage Data Sources" and on the Bing icon click on the green plug icon.
- None of your assigning has been lost, they will not need to be remapped and no historical data loaded to date will be lost.
I'm seeing an error in my Microsoft Ads Assigning List that says something about an access token?
Microsoft Ads (Bing) uses oAuth tokens that sometimes expire. To update the connection, you simply need to go to "Manage Data Sources", click "Bing Ads" and then the green "Add Account" button. This will link you into Bing and authenticate your account.
- Be sure to be logged in as the account that was previously authenticated and the connection will be restored.
- To find out which account is connected, you can go to "Manager Data Sources" and on the Bing icon click on the green plug icon.
- None of your assigning has been lost, they will not need to be remapped, and no historical data loaded to date will be lost.
How are my impression share metrics in Microsoft Ads calculated?
What you see in Microsoft Ads might differ slightly from what you see in TapClicks due to how that data is processed and stored. TapClicks applies a weighted average against impressions for each day in the date range selected. This will give more weight to the IS values where more impressions were served and cancel out any 0 values that might bring down a true average.
What fields (metrics) are available?
After you connect a data source to TapClicks, you can use that data in your reporting an insights. Each specific data field available through the API is called a Metric in TapClicks. These metrics are organized into groups of similar types of data called Data Views. You can view all metrics and data views for a given data source in the Connector Marketplace. For Microsoft Advertising, you will find a list of all metrics available for use in TapClicks, organized by data view, here: Microsoft Advertising metrics in the Connector Marketplace.
What data can I assign to my Tap Client from this data source?
Level 1 - Account
Level 2 - Campaign