What is TapData?
TapData is our ETL (Extract, Transform, Load) solution developed for marketing data management. It helps you integrate and manage data from various sources by providing a centralized platform for data integration, analysis, and reporting.
How Does TapData Work?
- Connect: TapData includes connectors that extract data from various sources such as social media analytics, ad performance metrics, and CRM data, and bring all your data together in one platform.
- Transform: TapData enables you to transform raw data into actionable insights using channels, calculations, and more. These tools allow for complex computations and tailored data transformations, preparing your data for detailed analysis. For more information on utilizing channels, performing calculations in TapClicks, and other features offered in TapData, please refer to How to Create and Manage Channels, How to Create Calculations, or this section of our knowledgebase.
- Analyze: TapData offers flexible options for data analysis. You can load your data into other destinations like Google BigQuery, Looker Studio, and Amazon Redshift on an automated schedule using the Data Exporter, allowing your teams to work with a unified dataset in your chosen location.
TapData Features
The features and accessibility of TapData vary depending on the package you have purchased. For detailed information on what is included in your specific TapData package, please refer to TapData Package Details.