Before You Begin: Before getting started with Smart Campaigns, it's important to understand that they help optimize your campaigns through advanced data filtering and segmentation. The following article will walk you through how to set up these filters within the TapClicks platform. For more information about Smart Campaigns in TapClicks, please refer to FAQs: Smart Campaigns.
What Are Smart Campaigns?
Smart Campaigns provide users with the ability to apply sophisticated filters to their marketing campaigns. This enables better targeting, more refined analysis, and deeper insights into performance metrics. The flexibility provided by Smart Campaigns allows marketers to manage complex campaigns efficiently.
Why Use Smart Campaigns?
Smart Campaigns provide advanced targeting and segmentation options, meaning that users can fine-tune their campaigns for optimal performance. Users can track campaign progress and make data-driven adjustments as needed. This flexibility ensures that campaigns of any size are manageable, making Smart Campaigns great for users with complex marketing needs.
Getting Started with Smart Campaigns
1] Log in to TapClicks and, on the Data menu, click Smart Campaigns.
2] In the Smart Campaigns view, click Add New Smart Campaign to start building a new campaign.
3] In the New Smart Campaign window, name your Smart Campaign and provide relevant details. Enter a Data Source and Data View. If necessary, choose a search pattern and assign a client to the Smart Campaign.
4] After configuring the campaign, click Save at the bottom of the page.
5] If you need more advanced configurations or assistance with Smart Campaigns and using them, contact your Customer Success Manager or customercare@tapclicks.com.
Note: Smart Campaigns honor client associations when applying filters.