What are Benchmark Widgets?
Benchmark Widgets is a useful feature in the TapClicks platform that integrates industry benchmark data into your data widgets. It enables you to compare your marketing data against industry benchmarks, providing a comprehensive view of your performance. This feature uses machine learning to classify your campaign data into the appropriate industry segments so that the data you choose to compare is categorized correctly to yield relevant and insightful comparisons.
Supported Data Sources and Metrics
Benchmark widgets are supported for the following data sources:
- Google Ads
- Facebook Ads
- Microsoft Advertising
- LinkedIn Ads
- Simpli.fi
- The Trade Desk
The following metrics are available for benchmarking:
- Click-Through Rate (CTR)
- Cost Per Mille or Cost Per Thousand (CPM)
- Cost Per Click (CPC)
Please note that Benchmark Widgets are not supported in channels or data sources beyond the list above. Benchmark data is specific to a client/advertiser’s industry and other metadata. A client filter should always be applied so the benchmark is meaningful. If a Client Group or Business Unit filter is selected, a warning message will appear to ensure accuracy.
Supported Widget Types
Benchmarking is available in the following widget/plot types:
- Line Chart
- V2 Line
- V2 Stacked
- Bar Chart
- V2 Clustered Bar
- V2 Stacked Bar
- V2 Layered Bar
- V2 Lollipop Bar
- V2 Radial Histogram
- V2 Radial Bar
- Combo Chart
- V2 Clustered
- V2 Stacked
- V2 Layered
- V2 100% Stacked
How to Use Benchmark Widgets
Creating a Benchmark Widget:
1] Log in to TapClicks and on the Reports menu, click Dashboards.
2] Locate the Dashboard where you want to use Benchmarks. You can search for it by entering the name into the search box in the upper left (results appear automatically) or to use Benchmarks on a new dashboard click the Add New Dashboard in the top right corner of the page.
3] Once you are on the correct dashboard. Find the widget you wish to add benchmarks to and click Edit in the More Options menu (i.e. three vertical dots).
4] Or create a new widget by clicking the + icon at the top of the page and then selecting Data Widget.
5] From the available widgets at the top of the widget edit menu, select either bar, line, or combo chart.
6] From the available headers, click the Styles tab.
7] In the Plot Type dropdown, select one of the following V2 plot types:
- Line Chart
- V2 Line
- V2 Stacked
- Bar Chart
- V2 Clustered Bar
- V2 Stacked Bar
- V2 Layered Bar
- V2 Lollipop Bar
- V2 Radial Histogram
- V2 Radial Bar
- Combo Chart
- V2 Clustered
- V2 Stacked
- V2 Layered
- V2 100% Stacked
8] Navigate to the Data tab.
9] The Benchmarks dropdown should now appear on the styles tab. Select the appropriate benchmark value for this widget.
10] When finished, click Save at the bottom of the widget edit menu.
Filtering Your Data:
1] Unless the dashboard or widget is filtered to a specific client, the benchmark widget will use the overall average.
| Note: The filter must be client specific, benchmark widgets will not work correctly with client groups or business units. |
2] To apply a filter, click the Filter Dashboard Data button (i.e. the filter icon) in the top right corner of the page.
3] Then use the dropdown menu to pick a client you want to filter the dashboard data on.
What's Next
Once you have set up Benchmarking Widgets, you can start incorporating benchmark data into your visualizations to compare your campaign performance against industry norms. This will help you gain insights into how well your campaigns are performing relative to others in the industry.
For more detailed guidance on Widgets, refer to the this section of the knowledge base. If you encounter any issues or have questions, reach out to your Customer Success Manager or customercare@tapclicks.com.