Introduction to TapFree
TapFree is a limited, free version of the TapClicks platform. This guide will help you start with essential features like data integration, reporting, and SEO tools. With TapFree, you can connect your data sources, generate reports, and use basic tools to optimize your marketing efforts. If you need advanced features or capabilities, TapClicks has options to unlock the full suite of tools.
Table of Contents
Getting Started with TapFree
To use TapFree, log in to your account and explore the user-friendly interface. The 'Guide Me' button at the bottom right corner will give you a quick tour of features on every page. If you are new to the platform, we recommend starting with these steps:
1. Connect your data sources.
2. Set up Quick Reports or scheduled reports for regular updates.
3. Explore the Raven SEO tools for website audits and keyword tracking.
1. Data Integration
TapClicks is your system of record for all marketing data. Instead of logging in and out of each platform, all your marketing data is in one place. And consider this: Once you have a data source connected, TapClicks is a place where all the history of your data can be analyzed. Year over Year reports, here we come.
TapClicks has partnerships with hundreds of the most popular marketing data providers. TapFree allows you to integrate your marketing data using Instant On Connectors. You can connect data sources like Google Analytics, Facebook Ads, and Mailchimp quickly and easily.
Once connected, TapClicks will automatically fetch new data from your data source locations, update reports, and make the data available for developing insights. This makes it easy for you to analyze them together, rather than in each marketing application.
Here are a couple of important terms to keep in mind when you are connecting your data:
- A data source is an application. Think: Facebook, Instagram, Google Ads, etc.
- When you connect a data source you are authenticating TapClicks to bring in data to the TapClicks platform for you to use in analysis and reporting.
For detailed guidance, refer to the article How to Connect Your Data in TapFree.
2. Reporting in Tapfree
TapFree offers two main reporting options: Quick Reports and Scheduled Reports. Quick Reports provide a basic summary of performance metrics, while Scheduled Reports automate the process of keeping stakeholders informed. Both options allow you to add branded covers and back pages.
Creating Quick Reports
A Quick Report enables you to access your data directly to generate a report. It’s a simple form that you can use to choose the data source, time series, and other aspects of a quick response for your clients.
As an example, if your client wants to know how your Facebook ads are performing month-over-month, you can generate that Quick Report in seconds instead of having to log in to Facebook, build the exact report, configure the export, and share it with the client who now wants to see this for their Google Ads too...please see this support guide for how to create and share Quick Reports.
Scheduling Reports
Setting up a quick report is easy, but Report Scheduler in TapFree will help you automate and streamline report delivery. You can pick the day of the week, day of the month, recurring schedules, and more. These reports are easy to set up and manage, and should only take a few minutes to try out. Here is the support guide for how to use Report Scheduler.
3. Raven SEO/SEM Tools
TapFree includes Raven tools to help you analyze and improve SEO & SEM performance, gain competitive insights, and efficiently track your progress.
Competitor & Keyword Research:
- In the SEO Research tool, enter a keyword or domain name to reveal who the top SEO competitors are, learn about their content strategy, and download their top organic keywords. Learn how to conduct SEO Keyword Research and SEO Competitor Research.
- Use the PPC Research tool to uncover the competition's entire PPC strategy, find new profitable keywords, and get actionable info to improve your rankings. Read these articles to learn how to conduct PPC Keyword Research and how to Research PPC Competitors.
Website Rank Tracking and Auditor:
- With this tool, you can perform an SEO audit on your website to help you improve SEO rankings, traffic, and conversions by fixing site errors.
- Track keywords and keyword groupings to guide strategic decisions as you deploy additional content, on-page edits, or links to improve your ranking.
More Resources
If you have questions about TapClicks or are looking for tips or advice about marketing, please join our community where TapClicks users connect, network, and learn from each other.
Frequently Asked Questions about TapFree Data
Looking to get help with your data? Find articles to help you with connecting data to TapFree, common FAQs, and other helpful information.
How to Connect Your Data in TapFree
Once you connect your data in TapFree, you can use other tools to gather insights and report to your stakeholders.
SEO & Competitive Research articles
Explore these articles to take a deep dive into: conducting competitor research, researching and analyzing PPC/SEO keywords, and conducting an SEO audit on your website.