Before you begin: This guide explains how to create a Rank Tracking Report, which tracks how keywords and keyword groups perform over time for a particular website URL.
How to Set Up a Rank Tracking Report
1] Log in to TapClicks and, on the Raven menu, click Websites.
2] The SEO & SEM Productivity Tools page appears.
| NOTE: You will generally see a list of websites that have been added to the SEO & SEM Productivity Tools list. If no websites have been added yet, a welcome page will appear, offering options to start a website audit or begin organic rank tracking. |
3] If the website you want to create a Rank Tracking Report for is already in the list, locate it and click Organic Ranking just below the URL. The report gets updated automatically.
4] If the website you want to create a Rank Tracking Report for is not already in the list, click the Add New Website button in the upper right.
5] In the menu modal that appears, click Start Rank Tracking.
6] The website form appears. Enter the URL of your website you would like to track in the Website URL text box.
7] Press Tab and the Website Name textbox populates automatically with the URL.
8] At the bottom of the page click Next. The add search engine page appears.
How to Specify Search Engines for Your Tracking Report
Website Rank Tracking Reports are generated based on search engine data. Here you get to specify one or more search engines to use for your report.
9] From the Search Engine dropdown, select a search engine to build your report around.
10] Choose your language from the Language dropdown.
11] Choose your country from the Location dropdown.
12] Choose the device type by clicking on the appropriate device icon (desktop or mobile).
13] To include additional search engines in the report, click Add Search Engine and repeat steps 9 – 12 for each search engine you want to add.
14] To remove a search engine from the report, click the red trashcan icon to the far right of the search engine.
15] Once you have selected all the search engines, click Next at the bottom of the page. The keyword groups page appears.
How to Specify Keywords and Keyword Groups for Your Report
Rank Tracking Reports revolve around keywords. Here you get to specify keywords and group them into keyword groups.
| NOTE: By default, keyword groups are titled "Default keyword group". You have the option to change that. |
16] To change the name of a keyword group, click the pencil icon to the far right.
17] The group name becomes editable. Change the name and click Enter.
| NOTE: You may have to expand the keyword group to see it. To expand it, click the ">" to the left of the keyword group name. |
18] To add your own keywords individually, enter them—separated by a comma—into the Enter Your Own Keywords textbox. Once you enter the first keyword in the textbox, the Add Keywords button appears.
19] When you are done adding your keywords individually, click Add Keywords. The keywords are transferred to the Added Keywords section of the page on the right.
20] To upload keywords in bulk using a CSV file, click the Upload CSV button.
21] Navigate to the CSV file and click Add. The keywords are entered in the Added Keywords section.
22] To add keywords, suggested for your domain, scroll down to the Suggested Keyword list.
23] Scroll through the Suggested Keyword list and select the checkbox next to each keyword you want to add. Once selected, the Add Selected button will appear below the list.
24] Click Add Selected to transfer the keywords to the Added Keywords section.
25] To add another keyword group to populate with additional keywords, click Add Group at the bottom of the page.
26] Edit the group name per steps 16 & 17 if desired.
27] Repeat steps 18 – 24 for the new keyword group.
28] When you are done adding keywords and keyword groups, click Next at the bottom of the page.
29] On the next page, optionally enter the URL of a competitor into the Competitor URL textbox. This will enable you to see how the first URL compares to the competitor's URL for the specified keywords.
30] To add additional competitor URLs, click the +Add button to the right and repeat step 29.
31] Once all competitors are added, click Save at the bottom of the page. The Start Tracking pop-up will appear.