This document contains frequently asked questions that arise when using the Facebook Ads data source. You can quickly navigate to a particular FAQ by using the table of contents below.
What permissions are needed for Facebook Ads
When you connect credentials for Facebook Ads, the system will go through the normal OAuth process. When the native platform loads and asks you to select permissions, we require the below permissions to be selected in order to get the data to flow into the dashboard.
- Public Profile
- Read Insights
- Manage Pages
- Ads Management
Can I get my Instagram Ads data through the Facebook Ads connector?
You can see your Instagram Ads data in the “Platform” data view, which is a child of the Ads data view. This should allow you to build the visualizations you’re looking for.
Why don't my Reach and Frequency metrics from Facebook Ads match what I see in my TapClicks dashboard?
This has to do with the fact that Reach and Frequency values are stored on a daily level and then aggregated, or handled over a date range. TapClicks has a number of options available to you when it comes to Reach and Frequency reporting. Check out additional information in this article.
Where are all my standard conversions?
Because exposing all conversion fields out of the box can lead to very long lists of fields when building visualizations and working in other areas of the product, not all fields are enabled by default. Reach out to your Customer Success Manager or email@example.com and we can get those enabled for you. Alternatively, you can use our Live Call widgets to get to the data you need, fast.
Can I see Ad Creatives from Facebook Ads in my TapClicks dashboard?
Yes you can! There are a number of different preview fields (look for fields with this in the label) that will display your creative preview in different ways depending on your goals. Alternatively, you can expose the URL link to these previews depending on how you're making your data available to your customers. These fields also contain URL in the field label.
Can I render Facebook Ads data in a Geo widget on my dashboard?
Yes you can! Make sure to choose a data view that is geo enabled. You can see this when building widgets if the data view you select has a little pin icon next to it. If you’re trying to render geo data in a way that isn’t currently supported, let our product team know by putting in a submission to our Product Portal, here.
Can I get Facebook Leads data in semi-real time?
Yes you can! To do this, the user that authenticates to the tile in Manage Data Sources needs to be a Page Admin of the Facebook Page that you want semi-real time leads data from. This is a requirement from Facebook’s API.
Once this setting is confirmed, reach out to your Customer Success Manager or firstname.lastname@example.org to get this advanced module enabled. This data will flow into the Leads Management module in your dashboard.
Where can I report on my boosted posts?
Facebook Ads and Facebook Insights are two different connectors, so the numbers from each don’t directly impact one another from a connection standpoint. Typically, once a post gets boosted (i.e., Facebook Insights), it can then be tracked in Facebook Ads. When you look at boosted posts on the Post data view in Facebook Insights, these same posts will appear in the Ad data view (as “Ads”) in the Facebook Ads connector, assuming the Page and Campaigns are all mapped in TapClicks Facebook Insights and Facebook Ads connectors, respectively.
One option to tell the data story is to merge this data from Facebook Ads and Facebook Insights into a single channel to see the complete picture from organic post to boosted paid data in unified visualizations.
What attribution setting does TapClicks pull data against for Facebook Ads?
TapClicks leverages the Facebook ‘use_unified_attribution_setting’ field, which ensures that data is pulled from Facebook with the setting that is expected for the ad set, campaign or other object. This means that if one ad set has 7 day click and another ad set has 7 day click & 1 day view, we will respect the ad set settings when we pull data into your dashboard.
What happens to my data if I change the attribution setting in Facebook?
“Attribution Setting” is an attribute on the Facebook Ad Set/Campaign. As the Attribute Setting changes over time, TapClicks will modify how that data is pulled in to respect the data at the time it’s changed on the Facebook side.
For example, let’s assume that a Facebook campaign ran for three months. During month one and two, it was "7 day click" attribution setting. In month three it changed to "7 day click/1 day view". If the user looks at a date range of Month one, the most recent information for Attribution Setting would show from the database, "7 day click/1 day view".
How come I can see some Action data in TapClicks but the data is empty or blank on the Facebook Ads UI?
When different Ad Sets in a single Facebook campaign have different attribution settings, the Facebook UI will not aggregate those actions into a “total” value because the attribution settings are fundamentally different. In the Facebook UI, you will see a blank or empty cell.
On the TapClicks side, you are able to aggregate data across different attribution settings, but this is not recommended as it deviates from Facebook’s reporting. We recommend creating your widgets in such a way where either the attribution setting is displayed for accurate, separate reporting or where you have a filter applied to look at a single attribution setting at a time.
What if I need data from Facebook Ads that TapClicks doesn’t quite support?
There are a few ways to approach this situation.
1] Create a Smart Connector to bring data into your dashboard.
- This will allow you to get to your data fast.
- This path could be used in the long term.
- Or you can use this path while waiting for an enhancement to the Facebook Ads connector.
2] Review if the data you need can be accessed through Live Call Widgets.
- Similar to the Smart Connector option above, this will allow you to get to your data fast.
- This path has some limitations on which TapClicks features can be applied to the data set. For example, you cannot currently use Channels with live call data sets.
3] Submit a request to the product team to evaluate bringing this data into the Instant On connector.
- Make sure to include report extract examples so that we can review exactly the dimensions and metrics you’re looking for in your dashboard.
- If you need help with this process, feel free to reach out to your Customer Success Manager or email@example.com.
What fields are available for this data source?
After you connect a data source to TapClicks, you can use that data in your reports. These fields are organized into groups of similar types of data called Data Views. You can view all fields and data views for a given data source in the Connector Marketplace.
For Facebook Ads, you will find a list of all dimensions and metrics available for use in TapClicks, organized by data view, here: Facebook Ads metrics in the Connector Marketplace.
What data can I assign to my Tap Client from this data source?
Level 1 - Account
Level 2 - Campaign