DISCLAIMER: It is possible for features documented in these Release Notes to have their release delayed. This happens in situations where we encounter unexpected software behavior prior to release. In such circumstances, a delayed release will be added to a future release.
Table of Contents
Data Features
Pause Data Flow for Assignments
Users now have the ability to Pause Data Flow for specific Assignments, an extension of the previously released Pause Connections feature. This is useful when you no longer have access to a specific Advertiser, Campaign, or other assignment record. The Assignments will appear on the “Needs Attention” and “Assignment Status” tab with a failure icon. This feature allows you to pause these assignments, cleaning up the noise on your Data Load Status page and surfacing assignments with new issues that need your attention.
TapAnalytics
Goals - Use of Calculated Metrics
Users can now set goals on calculated metrics such as CTR or CPC using our Goals feature. This enhancement allows users to visualize and track the performance of these metrics against their set goals.
Audit Logs - Expanded to Calculations Page
Audit Logs have been expanded to the Calculations page. This helps Admins understand what changes were made, who made them, and when they were made. This enhancement provides greater transparency and trust in the platform, streamlines troubleshooting processes, and improves tracking and monitoring of user actions.
Widgets
New Radial Bar and Histogram Plot Types
The TapClicks Bar Chart now includes Radial Bar and Radial Histogram plot types, available in both stacked and non-stacked versions. These new visualization options enhance data presentation, offering deeper insights through innovative and engaging chart formats.
New Pictorial Stacked Chart for Funnel/Pyramid Plot Types
We have introduced the Pictorial Stacked Chart feature for Funnel/Pyramid plot types in TapClicks. This new chart type allows users to represent hierarchical or comparative data sets using visually appealing pictorial elements. Customization options allow users to tailor the chart's appearance, layout, and behavior to meet specific needs, including selecting pictorial elements, color schemes, and labeling options.
Enhanced Geo-Mapping Capabilities
In our latest update, we've significantly upgraded our geo-mapping capabilities by integrating TapMap for detailed geographic insights. Users can now access new geographic layers in the US, including Country, State, and Zip Code, with a search feature that allows direct navigation to specific regions and zip codes with up to 5X zoom. These enhancements deliver advanced customization options, detailed insights down to the zip code level, and efficient data management by automatically hiding unavailable layers and ensuring compatibility with existing data sources.
Instant On Connectors
StackAdapt - New Data Views
We have added two new data views to the StackAdapt connector: one for Audience and another for Geo Extended. These new data views allow users to report on a new data set for the Audience and provide lower granularity reporting for Geo Extended. Note that these views will need to be enabled for you, so please reach out to your CSM.
Yahoo! DSP - New Data View
We have added a new data view for Targeted Audiences to the Yahoo DSP connector. This addition allows users to report on an additional granularity of data for their end clients. Please note that this view will need to be enabled, so reach out to your CSM if you are interested.
Apple Search Ads - New Field
We have added the field Account Name to all data views available within the Apple Search Ads connector. This enhancement allows for additional filtering and grouping of data for reports to end clients.
Amazon DSP - New Fields
We have added several new fields to the Amazon DSP connector to enhance reporting capabilities. For the Ad Previews data view, the new fields include Preview URL, Preview Link, and Preview iFrame, which are static text fields designed to provide more detailed and accessible ad preview options for users. Additionally, three fields—Total ATC, Total Product Sales, and Total ROAS—have been added to the Campaign, Line Item, Creative, Inventory, and Product data views. The Total ROAS field is calculated as Total Sales / Total Cost.
Facebook Ads - New Fields
TapClicks has added 12 new fields to the Custom Conversion data view for the Facebook Ads data source. These fields include:
- Post Click Conversions
- Post Click Conversions (7 days)
- Post Click Conversions (28 days)
- Post Impression Conversions
- Post Impression Conversions (7 days)
- Post Impression Conversions (28 days)
- Post Click Conversion Value
- Post Click Conversion Value (7 days)
- Post Click Conversion Value (28 days)
- Post Impression Conversion Value
- Post Impression Conversion Value (7 days)
- Post Impression Conversion Value (28 days)
Note that the data view and these fields will need to be enabled for you. Please contact your CSM if you’d like to report on them.
Connector API Upgrades
The following connectors have been upgraded to the latest version of their APIs. As part of these upgrades, users will need to re-authenticate their connections to maintain data flow. These API upgrades improve the reliability and performance of the connectors, ensuring seamless data integration and minimizing data interruptions:
- Klaviyo
- Search Ads 360
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