What are Goals in TapClicks?
Goals is a feature in TapClicks that helps you monitor and stay informed about the progress of your campaigns, allowing you to adjust your strategy if goals are not being met.
While each ad has specific objectives, all ads generally have one of three goals: 1) to inform, 2) to persuade or 3) to remind customers about your brand or product. During the campaign, it is essential to set goals and monitor them continuously.
There are multiple metrics available while creating a new goal. You can select metrics per your campaign needs. Some examples of common metrics include the following:
- Clicks
- Impressions
- Page Likes
- Page Views
Set short term, manageable goals, be flexible and make changes as needed.
An Example of Using Goals in TapClicks
Every metric has a specific purpose. Here is an example. If you are running a campaign where your goal is to get 10k impressions in six months, rather than waiting until the end to assess your results, it's better to create an interim goal by using the impressions metric. Set the benchmark at 900 impressions for the first 15 days. After completing that period, take a look at the results. If your goal results meet the target, you don't have to do anything. If not, revisit your campaign details and change the campaign strategy.
Create a New Goal
1] Log into TapClicks and on the left side menu click Reports.
2] In the Reports menu click Goals.
3] Click Create Your First Goal
4] The Add Goal dialogue box appears. Click Select a Client... in the Client dropdown box.
5] Select the client from the list whose campaign you want to set a goal for.
6] Click Select a Data Category... in the Data Category dropdown box.
7] Select a data category from the dropdown menu. You have three choices:
- Data Sources
- Smart Campaigns
- Channels
| NOTE: After you select a data category, the rest of the Add Goal fields appear. |
8] Click inside the next dropdown box. It will either say Select a Data Source, Select a Smart Campaign or Select a Channel, depending on what you chose previously.
9] Select a option from the dropdown menu.
10] Enter a name for the goal in the Goal Name textbox.
11] To establish a date range for your goal, start by clicking in the Start Date field to expose the calendar.
12] Click one date as the start date and another date as the end date. The calendar closes automatically.
13] Click Select a Column... in the Metric dropdown box.
14] From the dropdown menu, select the metric you want to build your goal around.
15] Enter a number in the Goal Target textbox as the target you want to set for your goal.
| NOTE: Now you'll set thresholds which give a visual indication how your campaign is progressing toward its goal. You'll know whether you're on-pace (green), at risk (orange) or off-pace (red). |
16]
17]
18] When you have the goal set up the way you want, click Save.
Once the Goal is created, the user can scroll to the Goals section and access the performance of your campaign by checking the tabs ALL, ON TRACK, OUTSIDE OF LIMITS and ACTION REQUIRED.
Edit an Existing Goal
1] Navigate to the Goals page.
2] Hover your mouse over the goal you want to edit and the three dot menu appears in the upper right.
3] Click the three dot menu and then click Edit.
4] Edit any of the fields in the Update Goal popup and then click Save.