Highlights
Orders & Workflow ROI Calculator
If you’ve ever wondered how to calculate the value of an automated Marketing Operations solution, TapClicks has invested in a great way to run the numbers for you. We’ve launched a new ROI Calculator for the Orders & Workflow solution.
Check out the ROI Calculator here.
TapClicks tapOrders and tapWorkflow is a comprehensive marketing work management platform for managing the process of booking, fulfilling and activating campaigns for all types of advertising and marketing campaigns. TapClicks now unifies and automates the management of ad buying and optimization processes for key Google platforms. Automated activation of Google Ad Manager and Google Ads campaigns and ads, is the most recent innovation in this groundbreaking product.
Connector updates
Centro Basis DSP - Zip Code Performance enabled for Geo Widgets
Centro Basis DSP (not Centro Basis Platform) now is able to show Zip Code Performance data in Geo Widgets. At launch, the Zip Code Performance data will be available by request only.
This will allow you to plot this data on maps in Dashboards.
Simpli.fi - Postal Code Performance enabled for Geo Widgets
Simpli.fi is now able to show Postal Code Performance data in Geo Widgets. At launch, the Postal Code Performance data will be available by request only.
This will allow you to plot this data on maps in Dashboards.
Facebook Ads - New Field: “URL Parameters”
You now have access to a new field called “URL Parameters” in Facebook Ads for use in the following levels:
- Campaigns
- Ad Set
- Ads levels
Google Ads - New Field: “Tracking URL Template”
You now have access to a new field called “Tracking URL Template” in Google Ads for use in the following levels:
- Campaigns
- Ad Set
- Ads levels
Google Analytics 4: New Connector
New Connector for Google Analytics 4. This is an early release and available on request.
Google Campaign Manager - API has been upgraded
Google Campaign Manager API has been upgraded to version 3.4
Google PageSpeed - New Data Views
You now have access to new Data views in Google PageSpeed Insights.
MailChimp - Add Fields: Campaign data view
Now you can access a very helpful feature in MailChimp that allows you to compare your campaign performance against industry benchmarks such as Clicks and Open Rates.
Here is a list of the new fields available to you:
- Industry Click Benchmark
- Industry Open Rate Benchmark
- Unique Clicks
- Delivery rate
- Delivery
- Forwards
Roku - Name changed to OneView
Across the TapClicks platform the name for the Data Source “Roku” has been changed to “OneView” to reflect the new brand name for that service.
You can read more about the OneView (formally Roku) Data Source here.
Shopify - API Upgraded to version 2020-10
Shopify API has been upgraded to the latest version: 2020-10.
Smart Connector
New Smart Connector Template
Smart Connector templates are a great way to save time when building a Smart Connector. The normal process involves identifying your data source, pulling in a sample file, and mapping data fields to ensure it is readable by TapClicks. A Smart Connector template makes this even easier by using a mapping logic developed by the Data Source.
This month we’re proud to announce our relationship with Measured Marketing and the new Smart Connector template available for their data.
To access this feature, simply navigate to the Data Sources page, scroll to the Smart Connector Templates section, and select Measured Marketing.