Instant On Connectors
Spotify Ads - new connector (by request only)
A new connector for Spotify Ads has been added. The Spotify API is in closed BETA, so there may be some oddities when using this new connector. Please reach out to TapClicks with any questions.
Marchex Marketing Edge (Telmetrics V5) - new connector (by request only)
A new connector for Marchex Marketing Edge has been added.
Facebook Insights - new fields on post data view
We have added the fields detailed below to the post data view of the Facebook Insights connector. With these added fields, users will be able to be more granular with their reporting they send to their clients. Fields:
- Attachment Description
- Attachment Media Image
- Attachment Media Source
- Media Type
- Attachment Target ID
- Attachment Target Unshimmed URL
- Attachment Target URL
- Attachment Title
- Attachment Type
- Attachment Unshimmed URL
- Attachment URL
Pinterest Ads - new fields added and label updated
We added additional video-specific summary metrics fields and additional calculated fields for video-specific KPI rates. Previously, if a client wanted to see their performance for certain video KPIs, they would need to sum the “Earned” and “Paid” values together. Now we’ve brought these together so users don’t need to build these calculations. We did a similar thing for rate values.
We also changed the “Repins” label to “Saves” to line up with the Pinterest UI. This change establishes more trust with our users they they are referring to the correct field between our systems (cuts down on support tickets too)
Snapchat Ads - new custom event fields added
We have added the fields detailed below to the Campaigns, Ad Squads and Ads data views. Users will now be able to visualize these metrics, along with their other conversions metrics, to create a more holistic reporting experience. Fields:
- Custom Event 1
- Custom Event 2
- Custom Event 3
- Custom Event 4
- Custom Event 5
Centro Basis: DSP - new fields added
We have added three new fields to the Creatives data view. Two of fields are “Height” and “Width”, which enable users to see how large the image is. We also added a “Preview” field which enables users to visualize their Creative in reports to their end clients.
MediaMath - new field added
We have added the field “Creative Concept” to the Creative data view as an additional attribute for users to group data by when reporting to end clients. This allows users to build out new visualizations based on the new grouping.
Facebook Ads and Insights - updated API
We have updated the API for both Facebook Ads and Insights. We made the update to ensure we are on the latest and greatest, as well as to ensure user data continues to follow as expected.
Beeswax - updated to utilize new API
We have updated the reporting portion of the existing Beeswax connector to utilize the new Reporting API that Beeswax has launched. This will help with overall fetch performance long term and allow users to pull large data sets in a more scalable manner for client-facing reporting.
Updates to Smart Connector Marketplace Templates
We made the following changes to SC Marketplace templates:
- Friends2Follow: added new “Streams” data view and updated the logo
- Media Prowler: updated the logo
- Lovox: updated the name to Iovox
- LeadsRX Grouping Performance: updated logo
- LeadsRX Conversion Attribution: updated logo
- Adtheorant: updated logo
- Strata: changed name to Freewheel
Orders & Workflow
Roll-up dates are now configurable
We have added the ability to roll dates up to a higher level within TapOrders. For instance, if users want the start_date and end_date of a line item to reflect the start_date of the first flight and the end_date of the last flight, we can configure that using a new field type called “Roll-up”. This alleviates the situation where users add a new flight to extend a campaign, but first need to update both the order and line item end dates. If you would like to learn more, please contact your account manager to have Roll-up dates configured.
New feature enables users to do mapping from the line item page
We have built a new feature that notifies users and enables them to 1) check the mappings in the manage data source page and 2) establish the mapping if required. This is an extension of the external advertiser/account creation functionality that enables a user to push a Tap client to an external platform and auto-map in Tap Analytics.
This new feature prevents users from creating an advertiser/account by mistake. This helps avoid duplication if the advertiser/account already exists on the destination platform where the users had simply forgotten to do the mapping.
Roll up budgets without using budget guardrails
We now support a configuration that will automatically roll-up fields, specified on the lower level, up to a single field on a higher level. For instance, if users wanted to roll up the Total Order level impressions number from the entered line items and compare that to the original booked impression from the order, users can now do that automatically. The feature requires users to create a new field called “Roll-up” on the higher level and then specify on each lower level form the field that should be aggregated into that “Roll-up Target”.
This is useful when summarizing a customer’s lifetime value by rolling up all orders into an overall client-level field. Or, users can use it to summarize the budgets across various line items into an overall number at the order level or add up the impressions targets from flights and make that total available at the line item level.
Added Pinterest Ads to Raven connectors
We have added the Pinterest Ads connector to our Raven Tools brand on Google Data Studio. Now when users are in the market for Pinterest Ads, they can take advantage of this connector that we offer through Raven Tools.