Before you begin: On Demand Connectors allow you to retrieve data in-the-moment instead of relying on stored data. If you need the most current data for a specific date range or field selection, On Demand Connectors provide a flexible solution for your reporting needs.
What is an On Demand Connector?
On Demand Connectors resolve 'data inflation' issues when certain metrics, such as reach, users, impressions, frequency, and followers, are stored and aggregated over time.
Examples of metrics susceptible to data inflation include the following:
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Facebook Ads Reach or Frequency
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Google Analytics Users or New Users
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Google Ads Impression Share
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Microsoft Ads Impression Share [May 2021]
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Google Analytics 4 Users [Jun 2021]
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LinkedIn Ads Demographics [Jun 2021]
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Adobe Analytics all custom fields [Oct 2021]
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Spotify Ads Reach, unique metrics [Feb 2022]
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Facebook Insights Reach, Followers [Feb 2022]
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Pinterest Ads Profile Views [Mar 2022]
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Twitter Ads Reach [Mar 2022]
How are On Demand connectors different from stored connectors?
As the name suggests, stored data connectors (i.e., Instant On Connectors) fetch data automatically and create a historical database of information, covering long periods and enabling the analysis of trends over months to years. Conversely, On Demand Connectors pull data directly from the source API at the flip of a switch for a specific date range.
Typically, fields that are de-duplicated by our partners, such as audience or people-based metrics, work well with On Demand Connectors. Also, fields that are calculations, but the base values are not readily provided, work nicely with On Demand Connectors.
What Data Sources Support On Demand Connectors?
- Adobe Analytics
- AdRoll
- Email Campaigns - Mailchimp
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Facebook Ads
- Facebook Insights
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Google Analytics
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Google Ads
- Google Analytics 4
- HubSpot Analytics
- Instagram Professional
- LinkedIn Company Page
- LinkedIn Ads
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Microsoft Ads
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Pinterest Ads
- Raven Site Auditor
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Spotify Ads
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Shopify
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SnapChat
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Shopify
- TikTok Ads
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X Ads (Twitter Ads)
For a detailed list of metrics and dimensions, click here. Please note that you will need to be connected to these Data sources and have clients assigned to use On Demand Connectors.
| Note: If your dashboard contains widgets powered by On Demand Connectors, make sure to assign at least one Client to the data source before using the widget. |