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On-Demand Connectors Overview

  • Updated

TapAnalytics empowers users to create widgets based on the data that's stored in the platform. However, some datasets, often referred to as "problem metrics", do not perform well when stored. To ensure users have access to precise reporting, we've introduced the concept of an "on-demand toggle" within Reporting.

 

What is an On-Demand Connector?

On-Demand connectors enable users to retrieve data directly from the source API without the need for an intermediary layer. They provide a flexible and ad hoc approach, allowing users to access data for any supported date range and field combination, tailored to their specific requirements.

On-Demand connectors address the “data inflation” issues that arise with those few specific metrics when stored and aggregated over time like reach, users, impressions, frequency, followers etc.

Some examples of metrics susceptible to data inflation include the following:

  • Facebook Ads Reach or Frequency 

  • Google Analytics Users or New Users

  • Google Ads Impression Share

  • Microsoft Ads Impression Share [May 2021]

  • Google Analytics 4 Users [Jun 2021]

  • LinkedIn Ads Demographics [Jun 2021]

  • Adobe Analytics all custom fields [Oct 2021]

  • Spotify Ads Reach, unique metrics [Feb 2022]

  • Facebook Insights Reach, Followers [Feb 2022]

  • Pinterest Ads Profile Views [Mar 2022]

  • Twitter Ads Reach [Mar 2022]

 

How are On-Demand connectors different from stored connectors?

As the name suggests, stored data connectors (i.e., Instant On connectors) fetch data automatically and create a historical database of information, covering long periods of time and enabling the analysis of trends over months to years. Conversely,  On-Demand connectors retrieve data directly from the source API with a toggle of a switch for a specific data range.

Typically, any types of fields that are de-duplicated by our partners, like people or audience-type fields, work well with On-Demand Connectors. Also, fields that are calculations, but the base values are not readily provided, work nicely with On-Demand Connectors.

 

What Services Support On-Demand Connectors?

  • Google Analytics

  • Google Ads

  • Facebook Ads

  • Microsoft Ads

  • Google Analytics 4

  • LinkedIn Ads

  • Adobe Analytics

  • Spotify Ads

  • Facebook Insights

  • Pinterest Ads

  • Twitter Ads

  • Shopify

  • SnapChat

  • Shopify

  • Raven Site Auditor

  • LinkedIn Company Page

  • Instagram Professional

  • HubSpot Analytics

  • Email Campaigns-MailChimp

  • AdRoll

  • Tik Tok Ads

You can get a detailed list of metrics and dimensions supported on these connectors here.  Please note that you will need to be connected to these services and have clients assigned in order to take advantage of On-Demand connectors.

 

Best Practices With On-Demand Connectors

For users who need dashboards with widgets based on On-Demand connectors, ensure that you map one assignment (i.e., mapping) from the service you need on-demand to your TapClicks client.

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