Important Note: Some features mentioned in these Release Notes may not be available right away. Don’t worry—these features will be included in an upcoming update and ready for you soon! If you have any questions, please get in touch with your CSM directly or email support@tapclicks.com.
Table of Contents
TapClicks Platform
Report Studio list loads faster
We have made an update to the back end that will allow the list of Report Studio reports to load faster. Users will now be able to access their list of Reports Studio reports more quickly while navigating through the application.
Dark Theme available for all users
Dark Theme can now be accessed by all customers. This option allows users to present their dashboard in a dark theme (see image below) which can help with eye strain. To use this feature, navigate to
Admin-->Platform Settings in the left navigation. Once on this page labeled Branding, you will see an option for Dark under the Mode section. Selecting the radio button will enable dashboard in Dark Theme.
TapReports
Enhanced font selection
We have updated the default font from LATO to TAHOMA in Report Studio. The issues generated by the previous font (i.e., LATO) will be removed once the new font TAHOMA is used. Also, the user now has the option to select the default font between the two (see the image below).
Removed email report blocker
The blocking involved when sending emailing an export of a report in Report Studio has been removed. This means users will no longer have to wait for email exports. An automated message is displayed instead when the requested export email has been sent. As a result, a considerable amount of blocked time will be saved for really large reports.
Added metric name toggle
We have added the ability to enable/disable the metric name of a data widget, big number widget or charts (see image below). This feature is at the widget level and accessible as an easy-to-use toggle button. Users now have the capability to enable/disable a metric name. This change also eliminates the situation where long metric names overflow to a second row where they are no longer visible.
TapOrders
Consolidated EDIT tasks
With this release, we are now able to control workflows based on the specific fields that are included in an EDIT action. This allows for more granularity when deciding what action and task to create based on an edit. For example, if specific fields, such as budget, need to be reviewed by finance if they change, while other fields on the form do not require finance review, TapWorkflow can now be set up to trigger the finance task only if the budget or financial fields are changed as part of an edit. This reduces the number of extra tasks created when using the system to manage Edits.
TapAnalytics
Launched bulk goals export
We have launched a bulk goals export feature. This feature enables users to download their goals, edit them and then upload it. This saves them time and effort in viewing goals in their system, as well as being able to edit them at scale. This improves the overall user experience.
Instant On Connectors
Klaviyo Native Metrics - new connector added
We have launched a new connector to Klaviyo called Klaviyo Native Metrics. This enables users to add Klaviyo Native Metrics to their dashboards and reports. This connector includes the following data views:
- Company Performance by Event Date
- Email Campaign (which reports on data by email send date)
- Flow & Flow Message Performance (which reports on data by flow message send date)
This is the first iteration of a Klaviyo connector for TapClicks customers. If you’re interested in additional data sets or metrics for this connector, please reach out with information about the types of reports or metrics you’re looking for and share it through our Product Feedback Portal.
The Trade Desk - added automatic fetch for offline conversions
We have built out the logic that identifies when a connection has advertisers that will have offline conversions and thus need additional fetches to retrieve that information. With that logic, we have built out an automatic fetch for these connections on Saturdays that will reload the last 35 days of data to pull in the offline conversions. This will help our system remain in sync with The Trade Desk and minimize data inaccuracies.
Campaign Manager - added data view
We have built out a new data view that enables users to build visualizations for Activity, Site, and Placement information. Users can now report this information visually to their end clients.
Google Analytics 4 - added data views
We have added four additional data views and modified the existing Events data view in order to provide our users with a more robust data set for their reporting within Google Analytics 4. Users now will be able to build out reports for their Google Analytics 4 Profiles in a more expedient manner due to the availability of these new data views and additional fields. These data sets will also cover the more out-of-the-box use cases for all TapClicks users as they start the transition to Google Analytics 4 from Universal Analytics.
Google Analytics 4 - exposed new metric fields
For customers who use the Live Call widgets feature, we have exposed the following metrics fields:
- Ads Clicks
- Ads Cost
- Ads Cost per Click
- Cost per Conversion
- Ads Impressions
- Return on Ad Spend (ROAS)
- Items Added to Cart
- Items Checked Out
- Items Clicked in List
- Items Clicked in promotion
- Items Viewed
- Items Viewed in List
- Items Viewed in Promotion
These values can be used in your Live Call widgets on Dashboards and Reports.
GroundTruth - added data view
We have added a data view for Publisher information. This enables users to build visualizations and reports for their end clients using Publisher data.
Google Ads - added fields to data views
We have added all the listed fields to the 16 data views below:
Fields
- Conversions (by conv. time)
- Conversion values (by conv. time)
- Values/conversions (by conv. time)
- All conversions (by conv. time)
- All conversion values (by conv. time)
- Values/all conversions (by conv. time)
Data Views
- Campaign
- Campaign Breakdown
- Ad Group
- Ad group Breakdown
- Keyword
- Keyword Breakdown
- Ad
- Campaign Conversions
- Conversions Extended
- Ad Group conversions
- Keyword Conversions
- AdDevice
- Device
- Campaign Audience
- Ad Group Audience
- Ad Group Audience with breakdown
This will enable users to report on conversion details across multiple granularities for their end clients within the visualizations.
Google Ads - added data view
We have added a data view for Conversions by Keyword within the Google Ads. Adding this data view will enable users to build out reporting visualizations for the Conversions by Keywords for their end clients.
Google Ads - added data view
We have added a data view for Conversion Actions by Metro within Google Ads. Users will now be able to report on their end client’s Conversion Actions by Metro within their TapClicks reporting dashboards.
Google Ads - added data view
We have added an additional data view, by request only, for Google Ads Shopping Performance by Campaign, but without the Ad Group dimension.
Google Ads allows you to specify a variety of segments in reports, which change the granularity of data that is returned. Customers reporting on Shopping data in their dashboard, without including the Ad Group group by in their widgets, may have seen slight variations in the KPIs reported in TapClicks versus Google Ads. This alternative data view will enable customers to have more confidence in Shopping data reported at more broad aggregations.
Google Ads - added data view
We have built out a new Audience Reporting data view that does not include the segment of Click Type. Users will now be able to report on their Audience data in such a way that it matches the Google Ads UI more accurately.
Google Ad Manager - added data views
We have built out two new data views. One for Domains and another for Creative by DMA/Metro. With these two new data views, users can now report on new data sets and at deeper granularities. This will enable them to create better reports and visualizations for their end clients.
Facebook Insights - added fields and modified field
We have added two fields: Scheduled Publish Time and Is Published. We have also modified the Created Time field to reflect the Datetime that the API returns to the Posts data view within Facebook Insights. These additions enable users to break down the reporting for Posts, by when a given item was posted, to better understand the time of day impacts.
Twitter Ads - renamed fields
We have renamed all Card fields to Ad fields in order to match the Twitter Ads UI. This will ensure ease of reporting and clarity for all users when building reports.
OneView - sooner fetch times
We have made updates to the OneView data fetches so that data is processed as soon as OneView files are available. Instead of waiting until 10:30 am Eastern to process data for this data source, users will see OneView data in their dashboard up to an hour and a half sooner. This earlier time depends on the size of the OneView files and the time that the files are posted by OneView.
Smart Connectors
Test unique fields with sample data
We have added a feature that enables users to test their unique fields. Users can now test their unique fields against the sample data when setting up a Smart Connector. This gives the user the ability to catch any issues with their unique fields before loading data.
Use a Smart Connector as content key for TapOrders/TapWorkflow
We have added a feature that enables user data from a Smart Connector to be used as the content key for their TapOrders forms.
Users can now use a Smart Connector as a data source to populate the Content Key dropdown list in TapOrders. Some users have external systems where they house these lists of values, such as newsletter dates or a list of other placements. Up until now, those values needed to be manually synchronized. In this release, users are now able to set up the Smart Connector technology to ingest the list of values automatically and make it available as a content key in TapOrders/TapWorkflow.
Added warning when a number field type is greater than the allowable limit
We have added a feature that warns users when there is a value over the allowable limit to be stored as a number. Users will now be alerted when they upload their sample file and it has a field, configured as a number, that is above the allowable limit, and it will instead be configured as either ID or text.
Added phone number field type
We added a field type called “Phone Number”. Users can now select this new field type instead of “Text” when entering phone numbers.
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