Important Note: Some features mentioned in these Release Notes may not be available right away. Don’t worry—these features will be included in an upcoming update and ready for you soon! If you have any questions, please get in touch with your CSM directly or email support@tapclicks.com.
Highlights
New Smart Connector Templates!
Smart Connector Templates allow you to save time when using a Smart Connector by skipping past the data field mapping steps. TapClicks adds new Smart Connector templates all the time. Here are the latest Data Sources we’ve developed into Smart Connector templates:
- BrightEdge
- Adelphic DSP
- Vuble
- Red Canyon: Work Summary
- Red Canyon: Keyword Rankings
- Samsung AdGeo
- AdGeo
- sO2 Digital
Two additional Smart Connector Templates have been updated:
- Netsertive
- Choozle
Want to learn more about Smart Connector Templates? Read this article
Data Source Updates
Centro - Increase Lookback periods
TapClicks has altered the daily lookback windows for Centro Basis DSP and Basis Platform to reflect more accurately against the conversion window that our partner uses.
- DSP has been increased to 7 days
- Basis Platform has been increased to 31 days
Facebook Ads & Insights API upgraded to v9
API Upgrade to Facebook Ads and Insights to v9
Google Ads - New field added to Video - Conversion Fields
TapClicks has added conversion related values to the Video data view. This will allow users to visualize which videos have driven the most conversions when reporting to their end clients.
- All conv.
- All conv. rate
- Cost per All conv.
Instagram Professional - New Fields added at Campaign Level - Media and Story Comments and Likes, Lifetime and Incremental
TapClicks has exposed additional fields to the campaigns data view of Instagram Professional. sers will now be able to report on the total comments and likes for both media posts and stories for a given account. This will allow for a more holistic view of a given Instagram Professional account when reporting.
- Media Comments
- Media Likes
- Media Comment Count To Date
- Media Likes To Date
- Story Comments
- Story Likes
- Story Comment Count To Date
- Story Like Count To Date
LocalIQ - New fields added to Campaigns data view
TapClicks updated the logic used to aggregate the values for the below fields on the Campaigns data view in LocalIQ. This ultimately leads to more accurate reporting for all users of LocalIQ.
- Calls
- Emails
- Chats
- Web Events
Pinterest Ads - New Field added for Creative Preview
View your Pinterest Ad creatives right in TapClicks! This will save your team and clients a ton of time by allowing you to update reports with ad creatives automatically. This feature is one of the most wow-inspiring features in dashboards but often overlooked by new users. When you create a grid widget, you’re able to surface the actual ad creative being displayed alongside any metrics you choose.
Simpli.fi - New Fields added Zip+4 - Video Interaction Metrics
TapClicks has added the ability to get video related metrics on the Zip +4 data view. This will allow an additional level of granularity for our users to report against when slicing and dicing their data.
- Starts
- First Quartile
- Midpoint
- Third Quartile
- Complete
- Fullscreen
- Completion Rate
- Mute
- Unmute
- Mute Rate
- Pause
- Resume
- Pause Rate
- Interstitial
- Banner
- Stream Pre Roll
- Stream Mid Roll
- Stream Post Roll
- Unknown Type
Twitter Ads - Name change of "Line Item" fields to "Ad Group"
TapClicks has changed the name of Line Item to Ad Group in order to reflect what Twitter Ads calls these in-app. This helps maintain clarity for all users when interacting with their Twitter Ads data in TapClicks.
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