DISCLAIMER: It is possible for features documented in these Release Notes to have their release delayed. This happens in situations where we encounter unexpected software behavior prior to release. In such circumstances, a delayed release will be added to a future release.
Table of Contents
TapAnalytics
Added new metric to data widget
There is a new metric that is populated in the data widget. The Projected Spend (Over/Under) metric can be added in the widget when selecting data category=Goals.
This new metric helps users better understand campaign performance by depicting how much a budget goal is over-pacing or under-pacing with respect to the targeted spend value. This enables goals users to make decisions on the budget adjustment for campaigns.
Fixed issue with updating completed non-recurring goals via CSV file
This enhancement improves the bulk export to bulk import user journey for the Goals module. The error message during the bulk import process informs users that already completed goals are not editable. It displays the goal ID of the completed goal for reference.
TapReports
Report widget to display the full campaign name
With this release, the entire campaign name will now appear in Report Studio report widgets in both an EDIT or NORMAL state. The improvement will enhance the visibility of text within the widgets in Report Studio reports.
Instant On Connectors
Adelphic - new connector
We have added Adelphic as a new stored data connector. Users using Adelphic, who would like to use TapClicks dashboards and reports, can now connect to Adelphic using Instant On Connectors.
Google Ads - field added
A field labeled Ad Strength has been added to the existing Ad and Ad Device data views. Users can now report on Ad Strength using the existing Ad and Ad Device data views.
StackAdapt - fields added
We have added audio completion metrics to the existing Creatives data view. Users can now view and report on the following metrics using the existing Creatives data view:
- 25% Audio Completion
- 50% Audio Completion
- 75% Audio Completion
- Audio Completed
- Audio Completion Rate
- Audio Started
StackAdapt - field added
We have exposed the field Revenue on three data views: Advertiser, Campaign, and Creatives. The addition of this field to these data views enables users to report on their revenue against various granularities.
Yahoo DSP - field added
We have added the field App Name to the Domains data view. With the addition of this field, users are now able to visualize and report on this data set in an additional way that will allow for more granular reporting.
Xandr - field added
We have added the field Total Cost to a number of data views to provide additional flexibility in reporting. The data views to which the field was added are as follows:
- Campaign Devices with Split
- Line Item Devices
- Device
- DMA
- Site
- Video (no data found, not tested)
Google Analytics 4 - fields added
We have added the fields for Campaign Name to the Google Analytics 4 data view, Google Ads details, and Google Ads User Acquisition details. These additions enable users to report on the data in a more robust way with additional granularity. The added fields are the following:
- Google Ad Details
- Session Google Ads campaign ID
- Session Google Ads campaign
- Google Ads User Acquisition Details
- First user campaign ID
- First user campaign
LocaliQ - field format changed
We have adjusted the date/time format for Event Time which is available when using the LocaliQ connector. Users will now see Event Time formatted as M/DD/YY HH:MM AM/PM when viewing in the Call Details data view.
SEMRush - changed to full OAuth
We have fully shifted to a standard OAuth flow. This makes the process of connecting new accounts much easier for the users.
LinkedIn Ads - deprecated shares
We have deprecated the LinkedIn Ads shared data view because it is no longer supported by LinkedIn. Users are now presented with a message that this data view is no longer supported. The data view remains for customers that may already have widgets defined on their dashboards for this data view so they can take action on their dashboards as they see fit.
Facebook Insights - version upgraded
We've updated the Live Microservices (now called On Demand Connector) Facebook Insights feed to the latest API version. There should be no data interruption for users.
Salesforce - upgraded API
We have moved to the latest API version for all Salesforce connectors to ensure we maintain data access for all users.