DISCLAIMER: It is possible for features documented in these Release Notes to have their release delayed. This happens in situations where we encounter unexpected software behavior prior to release. In such circumstances, a delayed release will be added to a future release.
Table of Contents
TapClicks Platform
Enhanced user management
TapClicks users can now view, filter, and sort users in the Users table without having to open individual user edit pages. User can now use column headers to choose and customize the attributes they wish to see.
Added custom translations to role-based access control
Users with “View, Create & Edit” access are now able view, create, edit and delete custom translations, as well as download and upload custom translations. This capability is reserved for Super Admins, no other role has access to custom translations.
This change also includes the ability for Super Admins to limit other Super Admins from viewing, editing, or deleting custom translations. This provides for greater control over custom translations.
TapReports
Enabled include and exclude rules on the same dimension/metric
With this enhancement, we have introduced a significant improvement to the dashboard's filter settings. Users can now apply both inclusion and exclusion rules simultaneously to the same attribute or metric within the filter settings (see images below). This offers more precise and granular control over data filtering.
The introduction of simultaneous inclusion and exclusion rules for the same attribute or metric brings several valuable benefits to users and the organization:
- Enhanced precision: Users can set up filters with greater precision, allowing them to target specific subsets of data. This ensures that marketing efforts are more tailored to their objectives, which can lead to higher ROI.
- Flexible filtering: Users can apply both positive and negative filters using the same dimension or metric. This flexibility enables a wide range of filtering scenarios, making it easier to meet diverse user requirements.
- Improved campaign management: Marketing teams can now include all campaigns with certain keywords while excluding campaigns related to specific terms. This is particularly useful for managing campaigns with separate budget allocations.
- User-friendly interface: This includes a dynamic toggle button, making it easy for users to switch between inclusion and exclusion settings. This enhances the user experience and ensures that users can quickly adapt their filters as needed.
Added bubble shapes to bubble charts
We have added the ability for users to choose bubble shapes when creating bubble charts in dashboards and Report Studio (see image below). This enhances users' ability to create data visualizations and analyze data across three dimensions. The shape options are as follows:
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Circle
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Diamond
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Star
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Triangle
Instant On Connectors
Display & Video 360 - added field
We have added the data field labeled Client Cost to the existing Floodlight Activities data view. Users can now report on client costs using the existing Floodlight Activities data view.
Facebook Ads - added field
We have made available the metric labeled Value in the existing Action Breakdown by Platform data view. Users can now view and report on value as it relates to the Action Breakdown by Platform data view.
Adelphic - added fields
We have added 15 new metrics to two data views. Users can now report on 15 new metrics using the existing Campaigns and Pixel data views. The added metrics are as follows:
- Add Payment Info
- Add to Cart
- Initiate Checkout
- Item View
- Landing Page
- Lead
- Other
- Page View
- Purchase
- Revenue
- Post View Conversions
- Post Click Conversions
- Post Click Revenue
- ROAS
- PostClickROAS
Google Ads - modified data field
We have modified the data field labeled Extensions (upgraded), located in the existing data view Campaign Extensions (upgraded), to include granular data related to the types of structured snippets. Users can now view and report on specific structured snippet types. This enables more granular reporting on analytics as it relates to their campaign assets.
The Trade Desk - added field type
We have added an additional field type to allow for STRING data to be returned, in addition to NUMERIC data. Previously, users reporting data were only able to return numeric values. This caused data to be mistyped if the data type was something other than numeric.
Now, if there is a field labeled TD1 (which is a numeric value), there will also be a field labeled TD1 Attribute, which is returned as STRING value. Users now can choose TD1 or TD1 Attribute to return the results they need based on how their data is structured. This applies to all currently supported fields.
Google Ad Manager - upgraded API
We have upgraded the Google Ad Manager API to be on the newest version ( v202308) at all times. This ensures that users' data continues to flow with no issues.
On Demand Connectors
LinkedIn Ads - upgraded API
We have upgraded the LinkedIn Ads API from v202211 to v202304, the latest version. This ensures data continues to be available for our users in reports.