This article contains frequently asked questions that arise when using Margin and Markup Rules in TapClicks. You can quickly navigate to a particular FAQ by using the table of contents below.
What are Margin and Markup Rules in TapClicks?
What's the difference between Margin and Markup in TapClicks?
How do I create a Margin or Markup Rule?
What do I need to do after creating a margin/markup rule to apply it to the data?
How do markups show up in dashboards?
What are cost metrics in margins?
Can I apply multiple Margin/Markup Rules to the same data source?
Can I apply multiple Margin/Markup Rules to certain Clients or Business Units?
Can I exclude certain Clients from a Margin/Markup Rule?
Can I change or delete a Margin/Markup Rule after it's been applied?
How does TapClicks handle Margin/Markup Rules in reports and dashboards?
Are Margin/Markup Rules applied retroactively to historical data?
Can I restrict Margin/Markup Rules to specific data sources or campaigns?
Will Margin/Markup Rules impact my original cost data?
Is there a way to test a Margin/Markup Rule before applying it?
Which data sources support Margin/Markup Rules?
What do Audit Logs show for Margin/Markup Rules?
What are Margin and Markup Rules in TapClicks?
Margin and Markup Rules in TapClicks apply a specified percentage increase or decrease to cost data, enabling you to display adjusted values such as revenue or profit margins in your dashboards and reports.
What's the difference between Margin and Markup in TapClicks?
Margin rules adjust the data based on a profit margin percentage, reducing revenue from a gross figure to a net value. Markup rules increase the data by a percentage, adding to the cost to calculate what should be charged to achieve a specific profit.
How do I create a Margin or Markup Rule?
To create a rule, go to Data and click Margin Rules. In the upper-right corner, click Add New (i.e. the plus sign). For detailed instructions, see How to use Margin and Markup Rules.
What do I need to do after creating a margin/markup rule to apply it to the data?
The "Fetch My Data" button ensures that all of your data is updated with the latest changes. When you adjust a margin or markup, clicking the "Fetch My Data" button will apply and refresh your dashboard to reflect the most accurate data.
To make sure your margin/markup rule has been applied:
1] On the left side menu, under Data, click Data Sources.
2] In the upper right, click the Fetch My Data button.
For more details about how this works, see What Happens When You Click "Fetch My Data?"
How do markups show up in dashboards?
Margin/markup is applied to cost-related metrics (e.g., cost, CPC, spend). These markups are only applied after a fetch of the data. To see it applied, either click the Fetch My Data button on the Dashboards page or wait for the system's daily fetch in the early morning. To see the amount with the margin/markup applied, make sure you have the client cost-related metrics active in your Data Profile and make sure that the regular cost metric is inactive in the data profile.
What are cost metrics in margins?
The raw cost metrics (e.g., cost, CPC, spend) should be removed from the active columns within the Data Profile. Then new ones, such as Client Cost and Client CPC, should be added to the active column. Please note that there are cost metrics at various points in the drill-downs for the many data sources. If you don't want clients to see the raw cost, it is best to go through the various levels and remove the non-client-facing metrics.
Can I apply multiple Margin/Markup Rules to the same data source?
Yes, you can apply multiple rules to the same data source. However, be cautious when stacking multiple rules, as each rule will compound, potentially leading to unexpected values.
Can I apply multiple Margin/Markup Rules to certain Clients or Business Units?
Yes, you can create rules for all clients or choose a specific Business Unit or Client.
Can I exclude certain Clients from a Margin/Markup Rule?
If you need to ensure certain clients are exempt from a standard service charge, you can use a zero percent margin rule in TapClicks. Setting the margin to zero for a client excludes them from additional charges while maintaining the standard markup for other Clients. If you need to exclude particular clients, see the Using a Zero Percent Margin Rule article.
Can I change or delete a Margin/Markup Rule after it's been applied?
Yes, you can edit or delete a rule by returning to the Margin & Markup Rules settings page, selecting the rule, and choosing Edit or Delete. Be mindful that changes will retroactively adjust any data to which the rule was applied.
How does TapClicks handle Margin/Markup Rules in reports and dashboards?
Once applied, the adjusted data is available throughout TapClicks, including in dashboards, widgets, and reports. This enables a consistent view of calculated margins or markups across all data presentations.
Are Margin/Markup Rules applied retroactively to historical data?
Yes, any adjustments made to a Margin/Markup Rule will apply retroactively to historical data. This ensures that your reports and dashboards always reflect the most current rules. Keep in mind that you can set a start date and end date for the rule, which can be especially helpful for special campaigns or matching contract details.
Can I restrict Margin/Markup Rules to specific data sources or campaigns?
Yes, when creating or editing a rule, you can specify the data sources or campaigns it should apply to, allowing for tailored adjustments based on source-specific or campaign-specific requirements.
Will Margin/Markup Rules impact my original cost data?
No, the original cost data remains unaffected. Margin/Markup Rules create calculated fields that reflect the adjusted values, leaving your source data intact.
Is there a way to test a Margin/Markup Rule before applying it?
While there isn't a dedicated "test mode," you can create a rule and apply it to a specific dataset or timeframe to see its effect in a limited context before broadening the scope.
Which data sources support Margin/Markup Rules?
The following list shows the data sources that you can add a margin or a markup to. If you want to validate a data source you are using, please contact your account manager.
- Adobe Advertising Cloud
- AdRoll
- Amazon Ads
- AppNexus
- Microsoft Ads
- Centro: DSP
- Choozle
- Criteo
- Facebook Ads
- Google Ads
- Google Ads Display
- Google Ads Search
- Google Display & Video 360
- GroundTruth
- Kenshoo
- LinkedIn Ads
- Marketron
- MediaMath
- MegaLeads
- Outbrain
- Quora Ads
- Roku
- RTBiQ
- Search Ads 360
- Simpli.fi
- Snapchat
- StackAdapt
- Twitter Ads
- Verizon Media Native
- Verve Velocity
What do Audit Logs show for Margin/Markup Rules?
Audit Logs track actions such as creating, editing, or deleting rules, along with timestamps and user details for each action. For detailed information, see this article about Audit Logs.