Raven Tools Facebook Ads data exactly matches the data you see within Facebook Business Manager. If not please use ‘Disable Unified Attribution Setting’ in the account linking interface.
This article contains frequently asked questions that arise in Facebook Ads. You can quickly navigate to a particular FAQ by using the table of contents below.
Where do I see Facebook’s Conversions data in Raven Tools?
You’ve probably noticed that Facebook doesn't show the aggregated conversions data when there are multiple attribution settings in Facebook’s Business Manager or Ad Manager. However, you’ll see the aggregated data when the attribution setting is the same across the ad campaigns or ad sets.
To overcome this in Raven Tools, we have introduced a new checkbox: ‘Disable Unified Attribution Setting’ in the account linking interface. You'll also see this in the Parameters section in Reports.
What is Facebook’s unified attribution setting?
Unified Attribution of Conversions data is default in Raven Tools. When ‘Disable Unified Setting’ is set to false/disabled, Facebook may not allow you to access aggregated data of conversions having multiple attribution settings across campaigns and ad sets. This means Facebook allows you to access the conversions data that includes Apple iOS 14.5 users.
You will not see the totals of conversions for all the campaigns or ad sets in your widgets. The missing data is the same as the missing data within Facebook Business Manager's interface when looking at all ad campaigns or ad sets (Facebook Business Manager shows a "-" instead of the sum total).
When ‘Disable Unified Attribution’ is set to true, you are excluding Apple iOS14.5 users in your reporting.
Account Level Attribution:
When ‘Disable Unified Attribution’ is set to true, Account level Attribution is enabled.
This pulls Facebook Ads conversion data based on the exact attribution windows that you've configured for each ad campaign and ad set. The data is available for each ad campaign or ad set, and for aggregates shown in stat widgets and charts.
Why is data different when I set ‘Use Unified Attribution Setting’ to False in the account linking interface?
In many cases, Facebook will report fewer conversions than actually occurred when ‘Use Unified Attribution Setting’ is set to False because Apple iOS14.5 users can choose to not be included in the data. So when using this setting, be aware that the data Facebook is providing may be incomplete.
When ‘Use Unified Attribution Setting’ is set to True, you are including Apple iOS14.5 users in your reporting.
How do I see the data in the summary widget/charts/total row?
To see the data in an overview or summary widget, unselect or disable ‘Use Unified Attribution Setting’ in the Account Linking Interface.
What is the default Attribution Setting?
Unified Attribution is our default. By default, you will see the data including iOS 14.5 users.
I still have questions, how do I contact support?
If you're seeing different figures in Facebook Business Manager compared to your Raven Tools Facebook Ads Connector dashboard, don't hesitate to reach out to our support team at https://raven.zendesk.com/hc/en-us/requests/new. We'll be happy to work through your specific situation with you, and we can give tips on how you can access the most accurate Facebook Ads data possible.
Why am I unable to see data for Result and Cost Per Result metrics?
If the objective selected for your Facebook Ads campaign is anything other than a conversion or a custom conversion (e.g., link clicks), you will be able to view the Results and Cost Per Result metrics as expected. However, if the objective is set as a conversion or a custom conversion (such as Outcome for Leads, Add to Carts, etc.), we currently do not receive data directly from Facebook Ads API for the Result and Cost Per Result metrics. We are actively working on obtaining and displaying this data to the user while ensuring data accuracy. Rest assured, our team is dedicated to resolving this limitation and providing you with comprehensive insights into your campaign performance, including Results and Cost Per Result metrics, for all types of objectives.