New Data Sources Available
Feed now public: This data feed was previously private but is now public.
New Connectors for Your Portfolio
New Smart Connector Templates
The following new Advanced Web Ranking Smart Connector templates are available in the Marketplace:
- Advanced Web Ranking SEO
- Advanced Web Ranking Visibility
Advanced Web Ranking is offering a $250 discount for TapClicks users. This promotion can be found at: https://www.advancedwebranking.com/coupon/
Display Order of Current and Prior Periods Changed
The order in which Current Period and Prior Period dates are presented has been changed to match the order in other major platforms, such as Google and Facebook. Where the current and previous periods are displayed, the current period dates appear above the prior period dates, and the prior periods will usually be displayed in a lighter gray color.
SEO Metrics Display Color Changes when Comparing to Prior Period
We're updating the behavior of SEO metrics when comparing to prior period. Now, when metrics such as Page Rank, Position, Bounces, Bounce Rate decrease, the color of the comparison will be displayed in green when it is a desired change. In addition, we're also updating the comparison to be displayed as a value versus a percentage change, where applicable. The following screenshot shows an example of this:
For a list of the metrics and the new behaviors, see SEO Metrics Compared to Prior Periods.
Add Task Assignment History to 'complete' and 'closed' tasks
We now have the ability to view the history associated with a workflow task when it is Completed or Closed. We used to just be able to see the history when it was open or assigned, but we made a UI change and the history is always available now.
New Start Over Button for Order Workflows
We’ve added the ability to restart an order workflows, as well as the previously supported Line item workflow start over. This Order workflow start over will NOT restart line workflows, but will just restart the order workflows. Like the Line restart, the restarting point is configurable in the workflows and the button to restart is on the bottom of the order page.
Validation logic for "starts with"
We have added field validation logic. We’ve added a “Field must start with“ logic so that any field that has this logic in it can be configured to start with the configured logic. The validation code is “startsWith:” Place this in the validation area on a field. In the pictured example below, “Frog” exact character match would need the be the first 4 characters in this field.
Upload status bar UI enhancements
Made a UI change to make the file name easier to read while it is uploading. Also have the ability to abandon the import.
Workflow Versioning UI update to provide more information
We are just adding some helpful information to the object so people know more about it without clicking into it.
Smart Connector Updates
Microsoft Azure SQL Server
New Smart Connector Connection Type for “Microsoft Azure SQL Server”. For clients that house their data on a Microsoft Azure SQL Server, data can be brought directly into TapClicks without having to port that data to another delivery point.
Smart Connector Definition Changes
This feature prevents changes to Smart Connector definitions after data has started loading. You should leverage the standard approach if you need to make changes after data has loaded: bomb the data, make changes, and refresh the fetches.
Box and Microsoft OneDrive
Two new tiles have been added to the “Smart Connector Marketplace” in “Manage Data Sources”: one for Box and one for Microsoft OneDrive. By clicking on these tiles, you will be presented with a Smart Connector definition screen where the Data Delivery Type will be pre-populated to either of those target systems. Also these tiles have been added to Manage Services, so that if you search in Manage Services, you can find these tiles.
Quick Mapping Data Added to Google Big Query
The Google Big Query Smart Connector now has the option to Quick Map by writing a SQL query on the configuration screen to pull in just mapping data.
Email Address Used for Authentication
For those Smart Connectors that point to the “TapAccess” delivery type, this enhancement indicates the email address / username that was used to authenticate to the providing instance.
Now, in the event that a consuming instance needs to re-authenticate, they will know which account they need to log into the providing instance as.
Expose Connection ID for Newly Connected Smart Connectors
In the mapping screen for Smart Connectors and other Services, there is a list of connected accounts. This enhancement exposes the back-end connection ID for that credential set, even if data has not been mapped yet. This ID helps with troubleshooting and is also required for functions like Blind Mapping. By exposing the ID at first connection, you will not need to reach out to Technical Support to help identify the ID value.
Data Source Specific Updates
Adroll - New Field Added - Expose Creative Preview URL
We have exposed a single new field for the Creative Preview URL on the Ads data view within AdRoll. The addition of Creative Preview URL as a field on the Ads data views to allow users to create visualizations for reporting.
Adventive - New Fields - All Levels - Multiple Video Fields
We have added eight new fields on all data views in the Adventive connector as well as a Preview URL field on the Ads level only. With the addition of these fields clients will be able to create new visualizations for reporting. The new fields are:
- First Quartiles
- Third Quartiles
Amazon Seller API - Mapping Screen - Update the Mapping Value
We have exposed an additional value in the Mapping screen to allow for an easier and more transparent mapping experience.
Old Mapping Value: Marketplace ID/Name
New Mapping Value: Seller ID/Name + Marketplace ID/Name
DataXu - New Data View Added- Activity by Audience
(Available by Request Only) We have added an additional data view for our users of DataXu (Roku) that combines Activity information with Audience details. TapClicks can enable the data view, but client must work with their DataXu representative to add the additional dimensions required before data will populate in the dashboard.
This is an additional breakdown of the data allowing for an additional granularity to the users reporting.
Display & Video 360 - New Field Added: Campaign Name
We have exposed the Campaign Name on all the data views of Display & Video so that users can have an additional dimension to build visualizations and reports from.
Facebook Ads - New Fields Added - Budget Fields
We have added the two fields below to the Campaigns data view within Facebook Ads. Our clients can now create visualizations on these fields for reporting purposes at a higher level for a more holistic view of a budget.
- Daily Budget
- Lifetime Budget
Facebook Ads & Insights - Maintenance - API Upgrade
We have migrated the Facebook Ads/Insights API to the newest version, which will allow for access to remain as they are deprecating older versions.
Note: There were no field deprecations as this was a straight forward string change to accommodate the version change.
Google - New Data View - My Business
(Available by Request Only) We have built a new data view to contain the data related to Posts for Google My Business. This will allow our users to report on the various data points in relation to the Posts that they have on their Business page within Google My Business.
Google Ad Manager - Resizable Custom Targeting Widget
UI enhancement that allows a user to make the Google Ad Manager Custom Targeting Widget wider or taller using a drag and drop corner. To rest the resizing, simply close the widget and reopen it.
When working with this widget, there can be a lot of data in a tiny space. This enhancement will allow any clients that are leveraging this targeting field to expand the widget so it’s more usable.
Google Ad Manager - New Fields Added
We have added additional fields to the Orders, Line Item, and Creatives Data Views. With the addition of these fields you will be able to more clearly report on given items to your end clients.
Order Data View:
Order Start Date Time
Order End Date Time
Line Item Data View:
Line Item Type
Line Item Start Date
Line Item End Date
Line Item Goal Quantity
Line Item Priority
Creative Data View:
Line Item Creative Start Date
Line Item Creative End Date
Hubspot Email - New Fields Added in Campaigns Data View
(Available by Request Only) We have added the fields below to the Campaigns data view within HubSpot Email behind a request only switch. Once enabled our clients can create visualizations on these fields at the higher level for reporting purposes.
- Total Dropped
- Total Bounces
- Total Clicks
- Total Status Changes
- Total Spam Reports
- Open Rate
- Bounce Rate
Instagram Professional - New Field Added - Story Preview
We have added a field that will show a preview of the images in the Instagram Story. Users will be able to see thumbnails of the items in the story that drove the performance and utilize them in visualizations.
Simpli.fi - New Data View in Domains & App Names
We have added a new data view to Simpli.fi for Domains & Apps. Users will be able to report on their Domains as well as App Names within TapClicks and build visualizations for this data for reporting.
Simpli.fi - New Field Added: Ad Duration
We have added the field Ad Duration to the Ads data view in Simpli.fi. Users will now be able to use this field to build visualizations for reporting purposes.
Site Impact / Lamark - New Fields Added - Campaigns and Links
We have exposed the below fields on the given data views. Users can now use these fields to build reporting and segment metrics within visualizations for their end clients.
- Subject Line
- From Line
- Broadcast Date
The Trade Desk - Increased Fetch Period to 90 days
The Trade Desk historical data fetches have been increased to 90 days. When clients connect their mappings in TapClicks for the first time, we will try to get up to 90 days of historical data if it exists.