New Connectors for Your Portfolio
Google Sheet — New Connection Type
You can now connect to a single Google Sheet using the Google Sheets connector. Previously you were only able to connect to a Google Drive folder location. Connecting directly to your file is now easy and quick. When connecting, you will be prompted to select your file using the google file picker UI (you will not need to paste a URL or file path). In addition, you have the ability to select a specific tab you would like to connect to.
Sizmek SAS — By Request Only
If you have a portion of your reporting in Sizmek SAS, that data can now be brought in through a native connector to further unify your data story. Not familiar with Sizmek? This article from 2018 does a great job of explaining the benefits: Sizmek Advertising Suite. Contact your Account Manager for more details on how to activate this in your instance.
Smart Connector Updates
Upload Zip / GZip files
If you use Smart Connectors, you can now import zip and Gzip files via manual or storage delivery types (Box, Dropbox, Google Drive, OneDrive, FTP, S3). If you have very large files and they are automatically zipped, you will not need to transform those files before we process them.
Display & Video 360 and Display & Video 360 IO - API Upgrade
We have moved our Display & Video 360 and the Display & Video 360 IO connectors to the v1.1 API to ensure we stay on the most current version.
Data Source Specific Updates
Linkedin Ads — Renamed Creative Preview field
We have renamed the Creative Preview field to be Creative Preview URL in order to be more precise on what the field contains, as well as making it a hyperlink so that in reports, you can click on it and see the Creative. This will save you a click when your clients request viewing a specific piece of creative from your reports.
Facebook Ads — Find store visit data with new Data View
Added the two fields below to the Ads data view within Facebook Ads.
- Cost per Store Visit
- Store Visits
You can now create visualizations on these fields for reporting purposes.
Twitter Ads — Added Fields to multiple views
Added new fields to three Twitter Ads views that can now be used in visualizations:
- Campaign Data View
- Funding Instrument ID
- Funding Instrument Description
- Line Item Data View
- Funding Instrument ID
- Funding Instrument Description
- Source Campaign ID
- Promoted Tweet Data View
- Funding Instrument ID
- Funding Instrument Description
- Source Campaign ID
- Video CTA Clicks
- 3s/100% Video Views
- Sign Ups from
- Purchases
- Site Visits
Google Ad Manager — Audience Targeting - Ability to search by ID
You are now able to specify how you want to search for audience segments, either by name or ID, in the custom Key Value widget. You can also bulk paste a list of IDs and target them on the widget.
Google Ad Manager — Geo Target Widget list order changed
All the values listed in the geo widget have been arranged alphabetically in ascending order. It is now much easier to find a specific geo target.
Google Ad Manager — Counties added to Geo Target Widget
You are now able to type and find the following United States geo locations from the search bar on the geo targeting widget:
- Airport
- Borough
- County
- Municipality
- Neighborhood
- Region
We used to support only Countries, States, Cities, Postal Code, and DMA regions of US in the search functionality. Now, it is extended to all geo locations within the US, and all Countries of the world, making it easier for you to find the specific location you want to target, without having to expand and go through the hierarchies.
Google Ad Manager — Restrict non-targetable locations from Geo Target Widget in TapOrders
Invalid or deprecated geo locations can no longer be targeted from the TapOrders system. In the past, users could target a group of geo locations without realizing that some of them were invalid or not-supported by the 3rd party platform. The system threw errors preventing the entire Line Item from being booked. We have now removed invalid geo locations and also built validation to prevent users from bulk entering invalid zip codes for error free booking of line items.
Google Ad Manager — Display all selected values in edit mode
Improved depiction of targeted values on the Geo widget. It is now easier for you to identify what has been targeted on the geo widget, without having to open the widget and look through the right pane.
Local IQ — New Data View for GeoFence - By Request Only
We have built out a new data view to retrieve the GeoFence data from LocalIQ. We will now be providing the granularity of GeoFence data for visualizations in reporting.
TapClassifieds — New fields to TC Campaigns data view
We have added the following fields to the Campaigns data view within TapClassified:
- Active Vehicles
- Call Leads
- Unique Call Leads
- Chat Leads
- Unique Chat Leads
- Email Leads
- Unique Email Leads
- Text Leads
- Unique Text Leads
- Credit App Leads
- Form Fill Leads
- Total Leads
- Total Unique Leads
Added the View Entire Conversation field to the Chat Leads data view.
Added a new Form Leads data view.
You will now be able to see and visualize these data points within TapClicks for ease of reporting.
Simpli.fi — Device Type / Model - Data View - By Request Only
Added a new Data View for Device Type and Model within Simpli.fi. You can now create visualizations for performance data broken out by Device Type and Model.
Local IQ — Add Data Views - Display Report
Added a new Data View for “Display Report” that brings in performance metrics from LocalIQ through new API methods. This new data view replaces the following data views, which are connected to legacy LocalIQ API methods.
- “Display Activity Report (Deprecated)”
- “Display Creative Report (Deprecated)”
- “Creative Type (Deprecated)”
- “Creative Size (Deprecated)”
For details about the specific fields, please look at your data profiles.
TapClicks is leveraging the most recent version of the LocalIQ API, and exposing data more closely aligned to the LocalIQ User Interface (UI).
Action you need to take:
If you have any dashboard widgets that use the legacy data views, please migrate to the new data view at your earliest convenience.
Google PageSpeed — API Changed
We have updated the connector to no longer fetch using the older version of the API. This is done in anticipation of the new API upgrade coming soon that includes many new data points.