Important Note: Some features in these Release Notes may not be included in your current TapClicks package or may not be available right away. Don’t worry—these features will be included in an upcoming update and ready for you soon! If you have any questions, please get in touch with your CSM directly or email support@tapclicks.com.
Table of Contents
TapClicks Platform
TapMarketplace Now Available in TapClicks
TapMarketplace is a new in-platform destination where users can browse, compare, and purchase both TapClicks-owned and trusted third-party MarTech solutions. It streamlines the research and buying process by bringing everything into one centralized location, no external logins or tools required. With transparent pricing, detailed product descriptions, and exclusive partner deals, TapMarketplace makes it easier than ever to find the right tools for your marketing stack. TapMarketplace will be available to all customers worldwide Tuesday, July 22, 2025.
Enhanced Manage Data Sources Experience
The Manage Data Sources screen now displays all connection types in a single, unified list. Along with the improved layout, users can apply filters to quickly isolate connection types. This update simplifies navigation, improves discoverability, and speeds up workflows across the platform.
Sheets-Only Experience Aligned with the Platform
We have updated the experience for Sheets-only users. These users now see the same New Manage Data Sources screen as the rest of the TapClicks ecosystem, bringing consistency and access to the latest improvements.
Smarter Default Sort Order
To make it easier for users to locate their most-used data connections, we’ve updated the default sort order on the Manage Data Sources screen. This change reflects the top connection methods used across the platform.
TapReports
AI Agents Now Available in Report Studio
AI Agent capabilities are now integrated into Report Studio, allowing users to generate contextualized insights directly within their reports, reducing manual work and helping create polished, client-ready narratives. Users can insert AI-generated summaries to explain performance, flag pacing issues, and highlight trends based on report data. The following insights agents are now available in Report Studio:
- Executive Insights: High-level wins and trends
- Campaign Performance Narrative: What’s working, what’s not
- Top & Bottom Performer: Best and worst performers
- Trends & Forecast: Directional shifts and future outlook
- Budget Insights: Over- or under-pacing against targets
If this feature isn’t available in your account, contact your Customer Success Manager or email support@tapclicks.com.
SmartEmail in Scheduled Report Emails
We have added a new checkbox to the Scheduled Reports interface labeled “Include AI Insights in the email body?” When enabled, an AI-generated summary is embedded directly into the email body. This provides the email recipient with a quick overview of key performance highlights, aligned with existing report schedules and recipient settings. The summary includes a disclaimer for AI-generated content. Contact your CSM if you would like to be included in this limited release.
Instant On Connectors
DataFusion - New Connector
We have released a new connector for DataFusion. This provides users with an additional integration option for bringing in third-party data, supporting more robust reporting and analysis workflows.
TikTok Organic - New Connector
We have released a new connector for TikTok Organic. This integration allows users to access analytics on non-paid content, helping teams understand audience engagement across organic TikTok efforts.
Search Ads 360 - New Data View
We have added a Geo Performance data view to Search Ads 360. This update enables users to break down campaign performance by geographic region, supporting location-specific reporting and optimization strategies.
StackAdapt - New Data Views
We have added two new data views to StackAdapt. The Conversion Journey view allows users to report on the path users take before converting, while the Hourly Reporting view enables analysis of campaign performance at the hourly level. These enhancements provide greater flexibility and granularity in campaign reporting.
Marchex Marketing Edge - New Field
We have added the Call Summary field to the Call Details data view in Marchex Marketing Edge. This addition offers users a quick, high-level overview of each call’s outcome, enhancing reporting for call-based campaigns.
Quora Ads - New Fields
We have added the fields Campaign Status, Ad Set Status, and Ad Status to multiple Quora Ads data views. This enhancement provides deeper visibility into campaign structure and performance, enabling more granular reporting for optimization.
Shopify - API Upgrade
We have migrated the Shopify connector to the Graph API to support the latest version. To maintain data continuity, users must re-authenticate their existing connections within TapClicks. Impacted users were notified in advance via email, and reauthentication is required to ensure uninterrupted data delivery.
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