Before you begin: This article is an introduction to the Push Connectors integration and details the platforms where pushing campaigns is possible. For more information on Push Connectors, please refer to the FAQs: Push Connectors or the corresponding support guide for the push connector you are interested in:
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Google Ads Push Connector - Support Guide
- Google Ad Manager Push Connector - Support Guide
- Facebook Ads Push Connector - Support Guide
- Snapchat Push Connector - Support Guide
- Pinterest Ads Push Connector - Support Guide
- LinkedIn Ads Push Connector - Support Guide
- TikTok Ads Push Connector - Support Guide
- Triton Audio Push Connector - Support Guide
- Microsoft Invest Push Connector - Support Guide
What is a Push Connector?
Push Connectors simplify content distribution by allowing users to share content across multiple platforms with a single click, eliminating the need for manual data entry and reducing the risk of double-booking errors. The integration facilitates optimizing targeting, monitoring performance, and streamlining the content-sharing process, saving time and enhancing efficiency by providing a seamless, error-free experience.
What Services Support Push Connectors?
Google Ads
The Google Ads Push Connector facilitates campaign management by enabling users to associate their Google Ads accounts with respective TapClicks clients. It supports a variety of campaign types, including Search, Display, and Performance Max, while offering targeting options such as Gender, Demographics, Audiences, Custom Tracking URLs, and Geography. The connector also allows bid adjustments at the location level, supporting precise geo-targeting with drop-pin locations and customizable product forms to align with individual business needs.
Google Ad Manager
The Google Ad Manager (GAM) Push Connector integrates with TapClicks clients, allowing users to associate their GAM accounts for comprehensive campaign management. It supports both Display and Video ad types and covers all line item types within GAM. The connector enables users to select key metrics like Impressions, Clicks, and Viewable Impressions. Moreover, GAM integration includes advanced targeting options such as Geography, Placements, and a custom targeting functionality.
Facebook Ads
The Facebook Ads Push Connector by TapClicks focuses on "Traffic" and "Awareness" objectives, allowing users to manage budgets with the "advantage campaign budget" feature. It supports a range of goals based on the selected objective, including special ad categories, manual placement, and device targeting. Additionally, it offers detailed targeting options like Demographics, Interests, and Behavior, making it a comprehensive solution for streamlining Facebook ad management and booking processes.
Snapchat
The Snapchat Push Connector is designed specifically for "Brand Awareness" objectives, facilitating campaign pushes that include both start and end times along with corresponding dates. Within the ad set section, it supports several "Goals" and "Bid" options to tailor your campaign. Moreover, the TapClicks product form fully integrates with all 3rd party audiences available from the Snapchat account, offering additional targeting options such as devices, operating systems, predefined audiences, and age targeting to enhance campaign effectiveness.
Pinterest Ads
The Pinterest Ads Push Connector supports objectives like Brand Awareness, Consideration, and Video Views. Users can choose between Campaign Budget or Ad group budget setups, utilize features such as Placements, demographics, and language targeting, and enable Interest Taxonomy selection. The integration also supports various bidding strategies and allows users to efficiently push campaign and Ad group features to meet basic campaign requirements.
LinkedIn Ads
The LinkedIn Ads Push Connector offers Brand Awareness and Website Visit objectives, supporting a range of ad types such as Dynamic, Sponsored, and Text Ads. It allows for detailed audience targeting from the product form, encompassing demographics, interests, job experiences, education, and company. Furthermore, users can adjust the campaign budget and bid settings and push campaign group and campaign details directly, streamlining the ad setup and activation process.
TikTok Ads
The TikTok Ads Push Connector enhances digital advertising on TikTok by supporting features such as campaign and ad-group creation, along with advanced targeting options that leverage TikTok's unique demographic, geographic, and behavioral data. This connector automates and streamlines campaign setups and updates, allowing for precise audience targeting and effective campaign management. Users can select from various bidding strategies to optimize their ad spend, simplifying the ad activation process while maximizing campaign reach and effectiveness on TikTok’s globally diverse platform.
Triton Audio
The Triton Audio Push Connector supports programmatic guaranteed and direct inventory campaigns, offering flexibility in ad inventory management. Users can select CPM and CPS pricing models, choose Flight Position and Delivery methods, and upload Custom VAST Creative URLs for specific flights. It also provides full support for all priority levels, types, and pacing features, ensuring comprehensive and efficient ad campaign management on Triton Digital.
Microsoft Invest
The Microsoft Invest Push Connector (formerly Xandr) streamlines campaign management and provides advanced targeting and automation capabilities for digital advertising campaigns. With this integration, users can efficiently manage their advertising efforts and enhance campaign performance across Microsoft Invest's Demand-Side Platform (DSP).